Broadcasting (Oct 1931-Dec 1932)

CLASSIFIED ADVERTISEMENTS Classified advertisements in Broadcasting cost 7c per word for each insertion. Cash must accompany order. Forms close 28th and 13th of month preceding issue. Trade Commission Lauds Radio Situations Wanted Radio Engineer married, college and technical school graduate holding commercial first class license, desires position as engineer ; has seven years experience and at present employed as chief engineer ; has designed and constructed transmitters meeting new regulations. Write to Box 12, Broadcasting. Position desired with broadcasting station. Studied at RCA Institute : acoustics, •nicrophone placement, studio design, amplifiers, transmitters, operation and maintenance of equipment, music appreciation, radio laws. Will complete course April first ; location immaterial. Moderate salary. Age 33 years. Single, Christian. Address Box 16 c/o Broadcasting. Help Wanted Wanted experienced radio broadcast advertising salesman with excellent .sales record. Salary and commission. Give qualifications, experience and two references. Box 14, Broadcasting, National Press Building, Washington, D. C. Broadcast Salesman Wanted Position available with 1,000-watt Midwestern Station. Good opportunity for experienced radio salesman, preferably one with newspaper background. Applicant must be able to show, by means of adequate references, his character and professional standing. Address Box 13, Broadcasting. Manager Wanted Station in middle West has an opening for an aggressive man who has a knowledge of all phases of broadcasting. State qualifications giving experience, references and salary. Replies will be held in confidence. Address Box 15, c/o Broadcasting. (Continued f skeleton has become the fashion of the country. But the men are as easy victims as the women, as is shown in the matter of hair restorers— one of the worst, most intriguing and aged of frauds. Few men with bald pates seem to be able to withstand the allurement of this ancient and shameless fraud." Commission on Warpath "THE FAT WOMAN and the bald headed man in stupid faith lead this endless procession of suckers," he asserted. Until recently, he added, many newspapers and magazines were filled with this class of advertisements, and recently the radio has been used to some extent by these "fakers." Mr. Humphrey said the Commission is on the warpath against "the publication of paid testimonials, unless the advertisements shows conspicuously on its face that the testimonial has been paid for." While he did not indicate how radio would be affected, he said that this was a far-reaching decision and will affect advertising along many lines. The "fair advertiser," he said, endorses the project. E. J. Adams, chairman of the special board of investigation of the Commission, outlined its activities since its creation in 1929. He referred to the campaign against fraudulent newspaper and magazine advertising, which resulted in the drafting of trade IS YOURS a "drygoods" studio? These are a few of the stations which have combined Acoustics and Sound Insulation with beautiful interiors: WBRC, WNAC, WBEN, WDOD, KYW, WJKS, WBBM, WMAO, WENR, NBC (Chicago & New York), WHK, WCFL, WHFC, WCHI, KMBC, WIBA, WCCO, WMCA, KQV, KWK, KMOX, KLX, WBZ, WWVA, WTAG, WCAO. USG Specializes in Studio Design Sound Absorption Acoustone Acousteel Sabinite "A" Sabinite 38 Sound Insulation Floors Ceilings Walls Doors Machinery Isolation Without obligation, a USG Sound Control Engineer will gladly consult with you. For an appointment or further . W information please address the United States Gypsum Company, Dept. B-3, 300 W. Adams St., Chicago. UNITED STATES GYPSUM CO. SOUND CONTROL SERVICE rom page 5) practice rules "to eliminate the vicious practice of lying to the public." This campaign, he said, was launched under the direction of Chairman Humphrey. "Some of those large advertisers have resorted to radio," he declared, "and it may be necessary to start a vigorous investigation. Radio stations will be given a chance to refuse the use of their facilities for the broadcasting of false advertising. The theory upon which newspapers, magazines and broadcast stations are made joint respondents with false advertisers is that they are accomplices of the advertisers in the violation of the trade practice statute, and that it is a general rule of law that all parties having a material interest in the subject matter must be joined." Congress May Slow Work THE COMMISSION'S work in the immediate future along broad industrial lines, however, is destined to be curtailed considerably if Congress keeps good its threat to reduce that agency's appropriation by $500,000. A good share of the professional force of the Commission would be dismissed. New inquiries probably would have to be foregone until the present number of important cases are cleared away. Of interest to the radio industry are complaints recently issued by the Commission against a large coffee manufacturer, a yeast manufacturer and a finger-nail polish manufacturer, each of whom has used radio extensively. All three have to do with paid testimonials not advertised as such in periodicals. Radio is brought in by inference in one case, but is not mentioned in the other two. Past cases having radio aspects handled by the Commission, but which invariably have been withdrawn insofar as the stations were concerned after preliminary discussion, involved allegedly false advertising of a mechanical device as a health restorer and cure-all, horsecollars and harness by a western tanning company, a patent medicine for respiratory disease cures, cigarettes involving testimonials which claimed throat protection and slenderizing qualities, and thyroid obesity cure tablets. The Commission, under the law, can originate such cases by any process. It may do so of its own volition or on the basis of complaints from the outside, with the complainant's name kept confidential. As the first step, after investigation, the Commission notifies the respondents confidentially of the facts, and, if it sees fit, may give them opportunity to correct the practices voluntarily. If that is done, the case is given no publicity, and the parties enter into a stipulation, with mention made only of the practices complained of in the public announcement. In many cases, however, it does not give opportunity for a stipulation and files an outright complaint. If the parties given the option prefer to litigate rather than ac cede to a stipulation, the Commi sion issues a formal complaint which the names are mentione Following hearings and the cust mary legal procedure, the Conl mission may decide to issue fo I mal orders instructing the parti< , involved to "cease and desisj from the practices complained ol Should the parties fail to abide Y | the order, recourse is taken to tl i| Federal courts. Respondents al ij may appeal to the Federal cour ^ for review of Commission decision : RCA Suit Amended (Continued from page 12) den of proving public interest w be served by reducing the pow of one station for the benefit another. "Many elements must be consi ered in the determination of th question," said the opinion. " the present case the Commissi' has found that Philadelphia is nc receiving good broadcasting se vice and that the granting of a pellant's application would not m terially better that service, b would materially affect the servi of other stations. Appellant h entirely failed to prove that the r duction of power of the stations Miami, Fla. (WQAM); Chicag 111. (WIBO), and Knoxville, Ten (WNOX), operating on the sar frequency would be to the pub interest, convenience, or necessity The stenographic record in t high power broadcasting case, i volving appeals of a half doz stations from the Commissioi Oct. 1 decision granting 50 k construction permits to nine st tions and 25 kw. to seven othe: was filed in the Court of Appes March 2, preparatory to forthcoi ing briefs and oral argumen The record comprises two volum of 1,079 pages and is identical f the six cases, which will be s< tied jointly by the court. Routine Actions ROUTINE actions were taken the court and routine motions ma respecting a number of other a peals now pending. The Comm sion filed its brief in defense of action on May 31, 1931, deleti WLBX, Long Island City, for vi lation of a number of radio regul tions. The station, a 100-watt< has been operating one-fourth tii on 1500 kw. under a stay ord issued by the court on June 4. Of interest to the radio indust is a decision of the United Stat Supreme Court upholding the v lidity of a Utah statute prohib ing the advertising of cigarettes billboards. The court in its opini quoted from the decision of t Utah Supreme Court, which d tinguished billboards and displ signs from other advertising med "Other forms of advertising said the opinion, "are ordinari seen as a matter of choice on t part of the observer. The youi people as well as the adults ha those of the billboard thrust up them by all the arts and devic skill can produce. In the case newspapers and magazines the must be some seeking by one w is to see and read the advertis ments. The radio can be turn off, but not so the billboards street car placard." Page 30 BROADCASTING • March 15, 193*