Broadcasting (Oct 1931-Dec 1932)

Page scan 000401 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000401
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 04, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

<5Wtih the^ PRECISION of a homing pigeon YOUR MESSAGE WILL GO HOME Here is the World Broadcasting System's answer to one of the most urgent needs of business — lower cost of distribution. Multiple broadcasting using Western Electric Noiseless Recording gives repeat broadcasting at no extra cost. Over 125 stations equipped to broadcast by the latest Western Electric Method are available to choose from when building your multiple broadcasting chain over the World Broadcasting System: New England 12 stations North West 6 stations Middle Atlantic 25 stations South West 15 stations South East 24 stations Mountain 2 stations Middle West 32 stations Pacific 9 stations Flexibility, single control, salesmanship multiplied in your chosen sales territories are the characteristics of this profitable, new method for broadcasting. And production by Western Electric Noiseless Recording gives the utmost distinction and prestige. Ask for book of information: MULTIPLE BROADCASTING. World B roadcasting System, Inc. 50 West 57th Street, New York City 179 King St., W., Toronto 6-242 General Motors Bldg., Detroit Baker Hotel. Dallas SOUND STUDIOS OF NEW YORK, INC. (Subsidiary of World Broadcasting System, Inc.) WESTERN ELECTRIC LICENSEE Let your map pins be your guide for radio broadcasting. This new system is selective. And it multiplies your broadcasting where you want it with no extra cost. The clients of the World Broadcasting System have the advantage of a method of recording and broadcasting that is the outcome of six years' experiment in the Bell Laboratories. Users of this System: Olds Motor, Frigidaire, Hupp Motor, Dutch Masters Cigars, Maxwell House Coffee, Chevrolet Motors, OaklandPontiac, Life Savers, Edna Wallace Hopper, Phillips' Dental Magnesia, Louis Philippe, Jocur Wave-set. Western Electric NOISELESS RECORDING ril I, 1932 • BROADCASTING Page 3