Broadcasting (Oct 1931-Dec 1932)

The Other Fellow's Viewpoint . . . CLASSIFIED ADVERTISEMENTS Classified advertisements in Broadcasting cost 7c per word for each insertion. Cash must accompany order. Forms close 28th and 13th of month preceding issue. Microphone Service Guaranteed Microphone Repairs — Any make or Model — 24-hour service. Stretched diaphragm double button repairs $7.50. Others $3.00. Single button repairs $1.50. Write for 1932 Catalog with diagrams. Universal Microphone Co., Ltd., Inglewood, Calif. Positions Wanted Young man who has handled accounting work for a group of the country's largest cleared channel stations is available owing to a consolidation. He is thoroughly familiar with the accounting requirements of technical, program, and commercial departments, and present employer will give excellent references. Inquiries may be addressed to Broadcasting Magazine, Box 19. Engineer desires position with broadcasting station in middle west. Electrical engineering graduate with commercial license and several years' radio experience including both commercial and broadcast operating, high and low power. Age 26. Box 23, Broadcasting. Radio engineer desires position with broadcasting station, married, experienced. Familiar with Western Electric Equipment and thoroughly qualified to make engineering surveys. Holds first class operator's license. Has modest idea of adequate salary. Box 20, c/o Broadcasting. A 1 Stenographer Secretary. Three years radio, seven years' business experience. Available for Chicago Radio station or advertising agency. Excellent references. Box 22, Broadcasting, An experienced broadcast man wants position with station. Experience covers several years as operator, salesman and manager. Would also consider buying station. Box 21, c/o Broadcasting. Experienced announcer, continuity writer and program director ; general knowledge studio routine ; Original ideas, wants position in or near New York state. Box 24 Broadcasting. For Mutual Good To the Editor of Broadcasting: In the distribution of the wonderful programs that go out from modern broadcasting stations there are three links in the chain, — each link equally essential to good service, and the success of broadcasting, although often overlooked, I regret to say, by those in the business. These three links in the broadcasting chain are: 1. Good transmitters. 2. Traffic control of the ether channels. 3. Good reception by the lis tener. If the traffic control of the channels breaks down, broadcasting will suffer, as it did in 1926. If the listener's set is improperly installed, or obsolete, or his tubes need replacing, or parts need repair, then the broadcast falls upon deaf ears and so far as the listener is concerned all the good works of the broadcasters and the Radio Commission have gone for naught. There are 16,000,000 of these listeners, and they are scattered all over the face of the nation. Many are in the remote places. Yet it is just as important to the broadcaster's own interest that these scattered radio receivers be maintained in good operating condition, as that his own transmitting apparatus be kept up to high standards of performance. Broadcasters have spent millions to get the best and latest equipment, but the usefulness of that investment de pends upon the condition of listeners' receivers. Realizing that millions of radio sets now in use badly need overhauling, reinstallation, tube renewals, and even replacement with modern receivers in many cases, — the radio industry is inviting the cooperation of the broadcasters in a nationwide campaign to get the public : (1) to demand high standards of radio reception, and (2) to call in the nearest radio dealer to put sets in first class operating condition this spring, in preparation for the great events ahead and the coining political conventions. From the broadcasters' point of view this rehabilitation work of listeners' sets will add many thousands of "circulation" for the broadcasting programs. It also may give impetus to the procuring of many local accounts from dealers in radio equipment. During April, broadcasting stations all over the nation are cooperating with short 20-word announcements, several times daily: "If your radio set is giving trouble, see your nearest radio dealer." The importance of this effort to get listeners' sets in good operating condition just at this time, is particularly apparent when one looks ahead at the remarkable series of program features and news events which will be served up to the listening public during the next few months. Here is the list: Baseball openings, April 11, 12 and 20. Kentucky Derbv, Louisville, May 7. Relay Races, Track meet, University of Pennsylvania, April 29, 30. Preakness Races, May 14. Republican National Convention, Chicago, June 14. PROFESSIONAL DIRECTORY JANSKY and BAILEY Consulting Radio Engineers Commercial Coverage Surveys Allocation Engineering Station and Studio Installations Engineering Management National Press Bldg. Wash., D. C. EDGAR H. FELIX 202 Beechwood Road Ridgewood, N. J. Field Intensity Surveys Allocation and Station Management Problems Doolittle & Falknor, Inc. Radio Engineering and Manufacturing, Commercial Coverage Surveys, Field Intensity Surveys, Directional Antenna Installation, Complete Engineering Surveys. 1306-8 W. 74th St., CHICAGO, ILL. International Regatta, Poughkeepsie, N. Y., June 20. Yale-Harvard boat races, New London, Conn., June 24. Democratic National Convention, June 28. International Olympic Games, Los Angeles, July 28. Broadcasters should cooperate closely with the radio dealers in their territories. Meetings can be held to stimulate dealers to call on listeners to repair their sets or sell them modern reproducers. Broadcasters can have their announcers make short statements at intervals during the day and evening — "If your radio set is giving trouble, call in your nearest radio dealer." ORESTES H. CALDWELL, Editor, Radio Retailing and Electronics, New York City. April 11, 1932. "Help Yo' Self" To the Editor of Broadcasting: In your issue of March 15th was an article in regard to the writer selling The Piggly Wiggly Stores a "Help Yo Self" broadcast program. I have had letters from stations all over the United States asking for a copy of this continuity. It is impossible for me to supply this continuity in such a way that the program would click in and for their stores as this is an individual broadcast and the continuity will have to be built around each store. However, I will be very glad to submit an outline of this program to any station that wants it free of charge. I realize that The Piggly Wiggly Stores are hard accounts to crack, but they know a good thing when they see it and every broadcaster should do everything possible to crack these hard accounts. A. W. LIGON, Commercial Manager, KBTM, Paragould, Ark. March 28, 1932. Affiliations To the Editor of Broadcasting: Page fourteen of the April first issue of Broadcasting publishes an erroneous report to the effect that radio stations KTSA, San Antonio; KTAT, Fort Worth; WACO, Waco; and KFJF, Oklahoma City, are supposed to be owned by Alamo Broadcasting Company, Inc. We shall appreciate your publishing a correction of the statement referred to. Stations KTSA, KTAT, WACO, and KFJF are individually corperately owned as evidenced by their licenses. These stations are in turn controlled through stock ownership, by the Southwest BroadcastingCompany of Fort Worth, Texas, and have no affiliation or connection with the Alamo Broadcasting Company, Inc. Very truly yours, SOUTHWEST BROADCASTING COMPANY, J. E. ?"ryan, General Manager. April 6, 1932. Editor's Note — The compilation carried in the April 1 issue of Broadcasting was taken from official Federal Radio Commission records as submitted to a U. S. Senate Committee. Completely Equipped to serve you THE United States Gypsum Company offers you Sound Control Service on any studio problem. Our vast experience in acoustics and studio design has proved helpful to scores of stations. Because we make sound absorbing materials of all kinds, because our methods of sound insulation may be applied to floors, walls, ceilings, doors and machinery of every type, we are completely equipped to serve you. Some of the many stations where we have assisted in combining perfect acoustics with beautiful interiors follow: WBRC, WNAC, WBEN, WDOD, KYW, WJKS, WBBM, WMAQ, WENR, NBC (Chicago and New York), WHK, WCFL, WHFC, WCHI, KMBC, WIBA, WCCO, WMCA, KQV, KWK, KMOX, KLX, WBZ, WWVA, WTAG, WCAO. Without obligation, a USG Sound Control Engineer will gladly consult with you. For an appointment or further information please address the United States "ipk-' Gypsum Company, Dept. B-4, 300 W. Adams St., Chicago. UNITED STATES GYPSUM CO. SOUND CONTROL SERVICE Page 34 BROADCASTING • April 15, 1932