Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000464
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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From this point on the Hudson River (directly opposite 23rd Street, Manhattan) radiate the programs of WMCA, New York. A 420 foot tower i i grounded in the bed of the Hudson, with new 100 per cent modulation ii I transmitter, delivers WMCA programs throughout the Metropolitan area J tf WMCA is a pioneer New York station that serves an area embracing a population of 11,000,000 persons. if WMCA maintains a modern broadcasting plant in the heart of New York's theatrical district . . . 19,000 square feet of studios and offices in the WMCA Building . . . personnel of eight-five. if WMCA and its clients spent more than a half million dollars in 1931 to produce and present attention compelling programs. WMCA has consistently done a larger volume of business than any other local or regional New York Station. There must be a reason. Perhaps it's because— If WMCA is THE New York station. Americas Premiere Regional Station KNICKERBOCKER BROADCASTING COMPANY, Inc. WMCA BUILDING * NEW YORK CITY