Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000499
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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Awaiting capture t Charlotte, North Carolina ^ CHOICE MARKET FOR MARKET undefended is a market easily captured. Manufacturers and their advertising agents have found that radio has an almost uncanny power to build sales in the commodities listed on the bulletin to the right, yet those products are not radio-advertised in Charlotte. Buyers are selecting their brand names largely by price or by whim. National advertisers who awake to the possibilities will storm the Charlotte market by radio advertising and win it— easily. It's a substantial market; retail sales, according to 1930 Census of Distribution figures being $7,880,000 greater than Akron, Ohio, for instance, even tho population of that city is three times as large as Charlotte! And it is a WBT market, too. No radio broadcast service from a network-affiliated station comes into Charlotte during the daylight hours — and in the summer season, very little at night . . . INVESTIGATE! STEPPING UP FROM 5000 to 25000 WATTS Construction sn WBT's new transmitter goes forward. Alert advertisers who grasp awaiting market opportunities here will enjoy a 20,000 watt power bonus on contracts signed now to start broadcasting within 30 days. Present plans are for high power operation in the early summer. TOOTHPASTES CEREAL SHAVING CREAM SOAP CIGARS ANTISEPTIC GASOLINE CANDY STATION WBT W0 I I IN • Key Station of the Dixie Network of the Columbia Broadcasting System INCORPORATED WILDER BUILDING CHARLOTTE NORTH CAROLINA § jMay 1, 1932 • BROADCASTING