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AMERICAS PREMIER
REGIONAL STATION
NEW YORK CITY
570 KC. 100% Modulation 500 Watts
18,000 square feet of modern broadcasting facilities ... 7 perfect studios ... the WMCA THEATRE, first Radio Theatre of the Air with auditorium comfortably seating two hundred . . . studios overlooking the Great White Way ... a staff of 85 experts to prepare and present your programs ... a truly modern broadcasting plant.
THE AIRLINE TO THE NEW YORK MARKET
Twelve million people live within the trading area of New York. Nowhere else in the world is there a greater concentration of buying power. The yearly consumption of luxuries and necessities of these New Yorkers reaches a staggering total. New York is the world's richest, most compact market for every kind of product and service that human ingenuity can devise. The New York market alone has made millionaires of men.
Because of its size — the many-sided angles of its life — the cosmopolitan character of its population — some advertisers believe that the New York market is difficult to sell successfully.
But radio broadcasting through WMCA has shattered this prejudice; has proven, through actual results for a varied clientele of advertisers, that New York is now one of the easiest markets in the world in which to gain a firm foothold.
NEW YORK'S OWN STATION
WMCA covers practically every event — every happening that is of interest to New Yorkers. If there is an important New York news story WMCA broadcasts it. Banquets of local importance and significance, outstanding ring and sport events, theatrical performances, the smarter night clubs — these are a few of the things that New Yorkers expect WMCA to cover.
Thorough coverage at rates that are commensurate with
service
transmission that is thorough, perfect and clear .... a pioneer station that has achieved a unique record of success for itself as well as for its clients
KNICKERBOCKER BROADCASTING
CO., Inc. WMCA Building New York City
Bowery Mission
Theatres