Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000504
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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The Equation o SUCCESS MARKETS + X = RESPONSE +RESULTS Durins 1931 WMAQ received one letter for each four receiving sets in the city of Chicago! *hy WMAQ is the choice of »d>e il*. Suggestion* tot ptogtimi th. 670 KCS. CLEARED CHANNEL A N.lionil DAILY NEWS PLAZA WMAQ 100JS Modul.tiot, 18 kt.. Daily M.lwo.l. St.l.ott PHONE ANDOVER 3322 aprtl IS, 1932 ' BBOADCAST1NC These advertisements are reproduced from Broadcasting — issues of March 1, 1932; April 15, 1932, and May 1, 1932. 670 KILOCYCLES CLEARED CHANNEL 100% MODULATION Program over WMAQ brings 50% increase in business in 1931 It* O>*j(o mirtn prajum SAI£S If all equations were as quickly solved as this, algebra would be just one more "pipe course" for indolent collegians. The U. S. Census reports show 3,200,000 listeners within a 50-mile radius of WMAQ. That's the metropolitan market. During 1931 WMAQ received one letter for each four receiving sets in Chicago, and a single announcement recently brought 13,145 communications. That's the response. A WMAQ advertiser reports doubled sales during 1931, with more than 50 per cent of the increase attributed to their program over this station. That's proof of results. Thus X is found to be programs — in WMAQ's case, good programs, that have brought national prestige to many features originated in the station's studios — Amos 'n' Andy, Dan and Sylvia, Marian and Jim in "Smack-out," Joseph Gallicchio and his concert orchestra heard regularly over NBC— many others. WMAQ builds programs with a twofold purpose — to win and hold listener interest and goodwill, and to present the advertiser's sales story most effectively. Let us help you make your radio advertising in the Chicago territory a success, with the right program — for you! LTS l. ih* BKIEHSDORF COMPANY in \Y/|k A A 670 KILOCYCLES YY |y|jTE\l J # CLEARED CHANNEL 100S MODULATION MERCHANDISE MART CHICAGO ■. Pnott. D.l.„.nr 8312 A NATIONAL BROADCASTING COMPANY NETWORK STATION WMAQ • MERCHANDISE MAR CHICAGO » » Phone Superior 830 A NATIONAL BROADCASTING COMPANY NETWORK STATI Of Page 4 BROADCASTING • May 15, 193