Broadcasting (Oct 1931-Dec 1932)

The Business of Broadcasting Current News About Accounts, Pending Schedules, Transcriptions, Representatives and Apparatus; Notes from the Stations STATION ACCOUNTS SEW NATIONAL accounts on WTMJ, 'Milwaukee: Edna Wallace Hopper, line, Chicago, (restorative cream) transcription beauty talk, three times Iveekly, through Blackett-Samplejlummert, Inc., Chicago; Individual Drinking Cup Co., Easton, Pa., transcription of circus stories, Tuesday, 'hrough The Simpers Co., Philadelphia; totter Baking Co., Milwaukee, chil|lren's adventure program three times jveekly; Rit Products Corp., Chicago, ! dry cleaner compound) news items Lnd music, daily except Sunday, | hrough Earle Ludgin, Inc., Chicago; General Mills, Inc., Minneapolis, transriptions thrice weekly, through The jdcCord Co., Minneapolis; Virginia >now Studios, Elgin, 111., (threads) alternate Mondays, through Rogers & Smith, Inc., Chicago; Marquardt Co., -Milwaukee (mattresses) slumber music, Tuesday, through N. W. Ayer & Son, Philadelphia; Commander Larabee Tereal Co., Minneapolis, (Kwik-BisJLit) announcement daily except Sunay. through Erwin-Wasey & Co., •linneapolis; Thymo Borine Laboratory, Milwaukee, announcement thrice i .'eekly, through Klau-Van PietersomDunlap & Associates, Milwaukee. ' VHBY, Green Bay, Wis., reports these t ew accounts: Berry Brothers, Detroit, 1 Berryloid paints) musical program, 'hursday; Albert Dickinson Seed Co., i "hicago, (Nod-O-Gen) announcements; Plough, Inc., Memphis, Tenn., (St oseph's aspirin) announcements, three 'Uimes weekly. All three accounts are andled by National Radio Advertis ig, Inc. j 'EW ACCOUNTS reported by WMAZ, hlacon, Ga. : Plough, Inc., Memphis, beauty preparations) recorded anouncements six times weekly from rational Radio Advertising, Inc.; rlehi Bottling Co., Columbus, Ga., I ranscriptions; Quaker State Oil Co., [ 'il City, Pa., transcriptions. .CCOUNTS reports by WCSH, Portl md. Me., include Beechnut brand roducts, 15-minute transcriptions l londays to Fridays, starting early in lay, placed by Scott Howe Bowen, I nc; Davis baking soda, 13 daily except Munday 15-minute transcriptions start lg April 27, placed by Ruthrauff and van, New York; Berry Brothers iHpaints), weekly 15-minute transcripj ons, placed by National Radio Ad artising, Inc., Detroit. S;HE B. C. REMEDY Co., Durham, E'. C, (headache and neuralgia remeI Ties) has taken the sponsorship of the ■ports review conducted on WDOD, hattanooga, Tenn., by Arch McI ' onald. Other accounts on the station '"iclude Plough, Inc., Memphis, (beauty I Teations); Nehi Bottling Co., Colum|,jUs, Ga., and the Wofford Oil Co. I | "SB, Atlanta, has signed a summert ng semi-weekly series with Daytona I ! each, Fla., funds having been raised I >• the chamber of commerce there by ■ CDpular subscription. It is estimated 1 iat last year's similar series added 1 1,000 people to the resort's visiting Est. Bulova Watch Co., New York, ■ is signed its fifth 52-week contract I >r time announcements on WSB, and I dna Wallace Hopper has placed 78 l^rice weekly programs on the station. t EVOE & RAYNOLDS Co., New York, 1 )aints, varnishes, etc.) has placed a ■"fries of weekly transcriptions by NaDnal Radio Advertising on WDBO, rlando, Fla., amone other stations. NATIONAL ACCOUNTS reported by KYA, San Francisco: Dr. Ross' Dog Food, Los Angeles, weekly transcriptions placed by Roy Alden & Associates, Los Angeles; Miracul Wax Co., St. Louis, (Dri-Brite liquid wax) daily morning announcements by Anfenger Advertising Agency, St. Louis; Duart Mfg. Co., San Francisco, (cosmetics) daily announcements by M. E. Harlan Advertising Agency, San Francisco; Doraldina, Inc., Los Angeles, (cosmetics) twice weekly announcements by Paul R. Winans, Los Angeles; C. R. Little, San Francisco, (Bible Institute) Sunday transcriptions by Watchtower Radio Service: Scientific Laboratories, San Francisco, (Reduceoids) daily studio musical and daily recorded program, no agency; U. S. Rubber Co., New York, (Keds) daily transcription, "Just Willie," placed by Brown & Hart, Inc., New York; Walk-Over Shoe Co., daily announcements, no agency; Wessel Co. (auto repair) transcription every other Tuesday, no agency; United Drug Co. (Rexal products) daily transcription by World Broadcasting System, and Jad Salts, daily transcription "Aunt Jemima Songs" by World Broadcasting System. WFDW, Anniston, Ala., has just started a series of broadcasts for Swift & Co., the Vigoro department, Chicago, (Vigoro gardener) by electrical transcription, 12:45 to 1 p.m., Monday. Account handled through the local Vigoro dealer, Bell-Hubbard Hardware Co. The Merchants' Parade, a new local cooperative program, is in its third week. KFRC, San Francisco, has inaugurated the "Simon Sleeper Quarter Hour" twice a week in the form of a siesta program for tired housewives. Soothing ballads and tinkling string music will predominate. A mattress company sponsors the period. ROB WAGNER Publishing Co., Beverly Hills, Cal., will use KTM, Los Angeles, for floating announcements of its weekly publication, "Rob Wagner's Script," sophisticated society weekly. It is understood that if the results warrant a similar arrangement will be made with other Pacific coast stations. NEW ACCOUNTS on WGN, Chicago, include Dutch Masters Cigars, sponsoring nightly sports review by Quin Ryan, station manager and chief announcer; Atlas Brewing Co., Chicago, sponsoring daily "Headlines" program based on newspaper headlines of other years, also with Quin Ryan; Michigan City (lnd.) chamber of commerce, six weeks sponsorship of WGN Symphony Orchestra weekly; Foodtown Kitchens, Inc., 52 weeks, daily except Sunday, children's "Pops' Pirate Club"; Bulova Watch Co., twice daily time signals, and Chicago Flexible Shaft Co., nightly weather forecasts. NEW ACCOUNTS on WBT, Charlotte, N. C, are Philco radio, 52-weeks, 15-minute studio program Sundays, placed by local distributor; Plough's Program Highlights, transcription, daily for one year; Coca Cola quarter hour, studio program, placed by local bottlers; Reliance Manufacturing Co., Chicago, (garments), short talks, talks, placed by Scott Howe Bowen; Edna Wallace Hopper, transcription twice weekly, World Broadcasting System; Nehi program, transcription, placed by local bottler. LEHN & FINK Products Co., New York, (Pebeco toothpaste) on May 17 starts Pebeco Playboys on WABC, New York, for 13 weeks, Tuesday and Thursday, 8:45 to 9 a.m., EDST. United States Advertising Corp., New York, handles the account. RED TOP MALT Co., Cincinnati, (malt extract) is sponsoring nightly baseball scores and sports chatter by Announcer James Murray on WJAS, Pittsburgh; the station helped boost attendance at the National League opening April 21 with a special "Boost the Pirates" program in which players of the club were interviewed. WTAX, Springfield, 111., reports that the combined filling station owners of that city are sponsoring the Phillips "66" program of a 10-piece orchestra, and that local dealers have taken the sponsorship of the Phoenix Hosiery and Goodrich Silvertown features. WIP-WFAN, Philadelphia, reports the addition of Aluminum Goods Mfg. Co., Manitowoc, Wis., to its daily home economics period, and Charles D. Clugston, Philadelphia, (Hy-Po moth repellant) to its "Magazine of the Air." Other new accounts include Health Laboratories, Inc., Pittsburgh; James Lees & Sons, Bridgeport, Pa. A RECENT addition to the new accounts on KNX, Hollywood, is Kellogg Food Town Kitchens, Inc. Their program, furnished by Record-O-Cast, Inc., is heard every Monday and Wednesday evening for 15 minutes. NETWORK ACCOUNTS WILLIAM WRIGLEY, Jr., Chicago, (chewing gum) on August 29 renews "The Lone Wolf" on 23 CBS stations (two groups) for 35 weeks, Monday, Wednesday and Friday, 5:45 to 6 p.m. and 6:30 to 6:45 p.m., EDST. On same date it renews "Myrt and Marge" on 26 CBS stations (two groups) for 35 weeks, Monday through Friday, 7 to 7:15 p.m. and 10:45 to 11 p.m., EDST. Both accounts handled direct. LAMONT CORLISS & Co., New York, (Nestle's Chocolate) on June 3 renews program with Leonard Joy's orchestra and guest artists on NBC-WJZ network with exception of KWCR, Friday, 8 to 8:30 p.m., EDST. J. Walter Thompson Co., New York, handles the account. LAMONT CORLISS & Co., New York, (Pond's Cold Cream) on May 27 renews program with Leo Reisman and orchestra over NBC-WEAF network, Friday, 9:30 to 10 p.m., EDST. J. Walter Thompson Co., New York, handles the account. P. BEIERSDORF & Co., New York, (Nivea Creme) on May 23 starts "Everday Beauty" talk by Eileen Douglas, Monday, 12:15 to 12:30 p.m., and Friday, 3:15 to 3:30 p.m., EDST. Federal Advertising Agency, New York, handles the account. GOODALL WORSTED Co., Sanford, Me., (summer suitings) on May 19 starts variety program to "follow the weather" with Jay C. Flippen as master of ceremonies on CBS, Thursday, 10:45 to 11 p.m., EDST. THE KELLOGG Co., Battle Creek, Mich., on May 9 started "Singing Lady" over 5 stations of NBC-KPO network, daily except Saturday and Sunday, 5:30 to 5:45 p.m., PST. N. W. Ayer & Son, Philadelphia, handles the account. AMERICAN KITCHEN Products Co., New York, (Steero bouillon cubes) on June 8 renews crockery talks by Jane Grant with gvpsv songs, Wednesday, 10:15 to 10:30 a.m., EDST, on NBCWEAF network. Batten, Barton, Durstine & Osborn, New York, handles the account. Mclaughlin, gormley & king, Minneapolis, (Evergreen Insecticide) on May 19 starts Frank and Flo Cornin, vocal duo, on WJZ, New York, and WrBAL, Baltimore, NBC synchronized stations. B. T. BABBITT, Inc., New York, (Bab-o cleanser) on May 20 starts musical program on 17 CBS stations, 26 weeks, Friday, 11 to 11:15 a.m., EDST (replacing Saturday program). Peck Advertising Agency, Inc., New York, handles the account. OLSON RUG Co., Chicago, on May 12 placed a two-time only broadcast of "The Olson Weavers," with studio orchestra, on 23 CBS stations, 9:15-9:30 p. m., EDST. Philip O. Palmer & Co., Chicago, handled the account. WYETH CHEMICAL Co., New York, (Jad Salts) on May 25 renews its "Aunt Jemima Songs" feature over 24 CBS stations for 13 weeks, air time being Tuesday, Wednesday and Thursday from 2-2:15 p. m., EDST. BlackettSample-Hummert, Inc., New York, handles the account. PROSPECTS DERMAY LABORATORIES, Cleveland, (cosmetics) will use radio and newspapers in a campaign which will be handled by Ralph W. Sharp and Associates, Cleveland. WILLIAM G. BELL Co., 189 State St.,. Boston, (Bell's poultry seasoning) makes up lists during June for a campaign which will include radio. N. W. Ayer & Son, Boston, handles the account. SCOTT & BOWNE, 60 Orange St.,. Bloomfield, N. J., (Scott's Emulsion and cod liver oil) will again include radio in its new campaign for which lists will be made up in June. N. W. Ayer & Son, New York, handles the account. RADIO will be used along with newspapers in a campaign advertising a new product of the Pasteur Institute,, Paris, which the Pastoxine Distributors of America, Chicago, will undertake. The Chicago office of theWilliam H. Rankin Company has been appointed to handle the account. J. B. FORD Co., Wyandotte, Mich., (New Wyandotte cleanser) will use radio along with newspapers to introduce this new product. N. W. Ayer & Son, Detroit, handles the account. DEEMS AGENCY, Long Beach, Cal.,. has been appointed to direct a campaign calling attention to the 50th. anniversary of the city. Radio, newspapers and billboards will be used todirect tourists to the celebration. LOS ANGELES office of Hanak, Klein and Leahy has been appointed by Italian Kitchens, Ltd., San Francisco, to undertake a radio campaign in the southwest. No definite lineup of stations to be used has been released. TRANSCRIPTIONS NEW ACCOUNTS signed by National Radio Advertising, Inc., since April 1 are reported as follows: Plough, Inc., Memphis, Tenn., (toilet articles) daily announcements over 35 stations for 52 weeks, starting April 6, through Lake, Spiro, Cohn, Inc., Memphis; Curtis Candy Co., Chicago, 5-minute programs for 13 weeks over 9 stations, starting April 18, through McJunkin Advertising Co., Chicago; John F. Jelke Co., Chicago, (oleomargarine) one-minute announcements for 21 weeks over 10 stations, starting May 6, through Collins-Kirk, Inc., Chicago, and Thomson & Taylor Co., Chicago, (tea, spices, etc.) 5-minute programs for 26 weeks over 19 stations, starting in May, through Warner Mason Co., Chicago. STANDARD SOUND RECORDING Corp., New York, is producing a series of 26 15-minute transcriptions for Calkins & Holden, handling the account for Red Book Magazine. The programs are dramatic sketches by Red Book authors, J. F. Clemenger being the narrator. Fay 15, 1932 • BROADCASTING Page 21