Broadcasting (Oct 1931-Dec 1932)

IF IF YOU ARE INTERESTED IN THE NATIONAL FIELD Interest the National Field in Your Territory and Station . . . "If we only had a salesman calling on all advertising agencies and national advertisers who use radio." This thought has probably passed through your mind many times. But it is rather an expensive idea for the average station manager to entertain. Yet IT CAN BE DONE— And Economically Too. Your message in Broadcasting will do it. Broadcasting goes to the busy executives who haven't time to chat with salesmen— it is read by the very men you want to reach. Here's what some of those executives think of Broadcasting: "May I extend my hearty congratulations on the success of your magazine Broadcasting. It is covering an important field and I find the magazine both interesting and informative. It should be of real value to all advertising agencies and to anyone who is engaged in the radio industry." Young & Rubicam, Inc. Arthur Bergh "It seems to me that there is no better way to keep abreast of a broadcasting situation than to follow the valued contents of your magazine. "In a word, I find no other periodical that could be satisfactorily substituted for Broadcastinc. I feel this opinion is due you." Erwin, Wasey & Company, Inc. Charles F. Gannon, Director of Radio. "The need for an authoritative publication in the broadcasting field is definite . . . you may count on our cooperation." The Cramer-Krassf.lt Co. Lee Tracy "Will you accept my compliments on the unusually fine and interesting publication you have." United Advertising Agency, Inc. Jerome Van Wiseman, Assistant to President. "You have gathered together a lot of interesting material on all phases of radio and we wish you success." Gotham Advertising Co. William Menkel "Broadcasting covers the field broadly and specifically and I congratulate you on the splendid publication." World Wide Advertising Corp. Robert B. McClean, Vice-President. BROADCASTING NATIONAL PRESS THE NEWS Education Groups To Consider Radio Meet at Buffalo, Columbus May 28-20 and June 6-9 RADIO ADVERTISING, broadcasting into the schools and the ultimate control of radio will be among the topics discussed at the second annual assembly of the National Advisory Council on Radio in Education, to be held in Buffalo, N. Y., May 18-20, at the Hotel Statler. Various aspects of radio's use in education will also comprise the Third Annual Institute on Education by Radio under the auspices of Ohio State University at Columbus, June 6-9. The council will devote morning and afternoon sessions on May 19 to reports from the committees responsible for the radio programs on psychology, economics, vocational guidance, labor and civics now being broadcast. The topics for the evening session will be "Broadcasting into the Schools." Florence Hale, president of the National Education Association, is in charge of this meeting, and William John Cooper, United States Commissioner of Education, will preside. The final morning session will include addresses on "The Broadcasting Station as a Community Enterprise" and "The Ultimate Control of Radio." "What the Radio Can Do for the Farmer and the Rural Community," "Broadcasting Abroad" and "Development of Radio Legislation" will be discussed during the afternoon session. The evening meeting will be devoted to consideration of radio advertising from the standpoint of the broadcaster, the advertiser, and the general public. Others who will address the sessions include Cline M. Koon, United State Office of Education; Lyman Bryson, of the California Association for Adult Education; Senator Arthur Capper; Walton Hale Hamilton, of the Yale University Law School; William Hard, political correspondent; Carroll Dunn, Director of Research, Crossley, Inc.; Harold A. Lafount, Radio Commissioner. The Columbus sessions will be addressed on a wide variety of radio subjects by officials of the networks identified with educational programs and by government and school officials participating in educational presentations. Among those scheduled to ad dress the institute are Morse Salisbury, chief of Radio Service, Department of Agriculture; Merrill Denison. Canadian National Railways; W. V. Bingham, chairman, psychology committee, National Advisory Council; Felix Morley, chairman, economies committee, Advisory Council; Margaret Cuthbert, program department, NBC; Katherine Ludington, chairman, radio committee, National League of Women Voters; H. V. Kaltenborn. CBS; Margaret Harrison, Columbia University; D. A. Worcester, University of Nebraska; H. L. Ewbank, chairman, radio committee, University of Wisconsin; George H. Betters, Northwestern University; Joseph E. Maddy, professor of music, University of Michigan; James N. Bule, superintendent of public instruction, state of Pennsylvania; Edgar Dale, Ohio State University; Judith Waller, WMAQ, director of Education, midwest division, NBC; Joseph F. Wright, director, WILL, University of Illinois; C. M. Koon, senior specialist in radio, U. S. Office of Education; Tracy F. Tyler, National Committee on Education by Radio; Franklin Dunham, NBC; E. D. Jarvis, Ohio School of the Air geography broadcasts; Alice Keith, broadcasting director, American School of the Air, CBS; Neil D. Matthews, Cleveland; C. L. Menser, production manager, Chicago studios, NBC; H. Umberger, chairman radio committee, Association of Land Grant Colleges; President Rightmire, Ohio State University; Robert Four, Ohio State University; T. M. Beaird, executive secretary, Association of College and University Broadcasting Stations; and L. M. Lumley, Ohio State University. Favors Self Regulation (Continued from page 13) can never replace the community station serving its citizens as a sort of hybrid theatre newspaper free of charge, was strongly commended by Dr. Klein as the means of bringing to the rural and outlyingareas the social advantages of the metropolitan areas. "It is doing more than any other single thing to break down the barriers of isolation and to obliterate ignorance. As the distribution of good receivers increases on the farms, among the mountaineers and in the backwoods, this enlightenment will become more evident." Apropos of television, Dr. Klein asserted, both the industry as a whole and the Federal authorities were acting wisely in "making haste slowly" and in avoiding premature introduction of visual radio on a commercial basis. Since television is the logical sequel to voice broadcasting:, he said it was to be assumed that the voice broadcasters of today would become the combined sound and sight broadcasters of tomorrow. LDING, WASHINGTON. D. C. AZINE OF THE FIFTH ESTATE «TOBACCO» One Big Reason Why Business is Good in North Carolina Three fourths of all cigarettes made in the United States are made in North Carolina — one reason why North Carolinians have jobs and money to spend — why this State leads the South in total net sales. WPTF is centrally located in this rich territory, and there's no other radio station within 80 miles. Associated NBC station — nearest other is Richmond, Va. WESTERN ELECTRIC EQUIPMENT Power 1,000 watts Frequency 680 kc. Double Western Electric 78's and 33 1/3's H. K. CARPENTER, Manager R. L. BRIDGER, Commercial Manager New York Office: Lincoln Bldg., 60 E. 42nd Street Page 26 BROADCASTING • May 15, 1932