Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000527
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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\ The POWER IS LISTENER INTEREST* # WKRC noi only reaches your prospects — it SELLS iheml # It is the POWER that drives LISTENERS into STORES to •BUY your product! # Here is the million-market called Cincinnati — spending an annual income of $235,000,000— listening to finest Columbia programs broadcast on a full 19-hour unbroken schedule every day — reaching for your program at 550 kilocycles . . ."right at the top of the dial." Put this POWER to work for you! *Full 19-hour schedule 1000 walls power 100% modulalion Finesl C. B. S. programs Lalest Weslern Electric Equipment THAN 70% COLUMBIA PROGRAMS WHRC • AN EVENING SCHEDULE OF MORE jtfay 15, 1932 • BROADCASTING Page 27