Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000535
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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KMOX KEY STATION OF THE MISSISSIPPI VALLEY ST. LOUIS KMOX KMOX KMOX KMOX 5QOOO watts • Use a "giant of the air" for your St. Louis or Mississippi Valley radio campaign. 1,800,000 people in the KMOX concentrated Primary Listening Area. 30,000,000 people in its tremendous Secondary Listening Area. The greatest "buy" in Mid-west coverage! • With its 50,000 watt transmitter on a cleared channel, is heard regularly throughout the entire Mississippi Valley, it is the only radio station capable of providing satisfactory full time reception to listeners in the St. Louis trade territory. • Mail report shows average of 42 states heard from daily during past year. • Maintains the finest network program standard, insuring for its audience the best radio entertainment and special broadcasts. • Is located at the most strategic point in the United States. KMOX broadcasts from the center — not the rim. KMOX PRODUCES RESULTS The following taken from letter dated January 22, 1932, written by Mr. A. F. Ruppenthal, President, Minit-Rub Corp., St. Louis, Mo., and addressed to Radio Station KMOX: "Last fall we decided to market Minit-Rub nationally, using a few testimonials received from the baseball players. "Being an enthusiastic radio fan. I decided on radio as the only means of advertising to put over this product, and selected Radio Station KMOX, using two-minute announcements on the Station's Sports Squibs Program. The result was unbelievable. As a result of one month's broadcasting, Minit-Rub was placed in practically every drug store in the 49th State and the sales mounted to 11.948 packages. All of the large wholesale drug houses in St. Louis have advised me that they have never experienced such tremendous sales on a new product in the history of their organization. "It may be of interest to you to know that we received wholesale connections through this broadcast from the following cities: Duluth, Minn., Milwaukee, Wis., Chicago, 111., Peoria, 111., Pueblo. Colo., Wichita, Kansas, Oklahoma City, Okla., Little Rock, Ark., Fort Smith. Ark., San Antonio, Tex., Syracuse, N. Y., Titusville, Pa., Indianapolis, Ind., Evansville, Ind., Shreveport, La., New Orleans, La., and many towns in Missouri and Illinois." THE VOICE OF ST. LOUIS, INC. OPERATING KMOX Studios and Offices: Mart Building, St. Louis, Mo. Transmitter: Baumgartner Road, St. Louis County BASIC STATION OF THE COLUMBIA 50,000 Watts» 1090 Kilocycles* 275.1 Meters BROADCASTING SYSTEM May 15, 1932 • BROADCASTING