Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000539
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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ATLANTIC CITY A City of Homes in addition to its Famous Hotels and Boardwalk 5000 WATTS Atlantic City is visited by millions from all parts of the world — its doings and activities are of interest at all times. WPG IS KEY STATION for the entire Columbia Broadcasting System several times each week. Over a million radio sets located in the good service area of WPG. Our location on the Atlantic seaboard gives a strong over water signal the length of the entire coast. The listener tunes to — WPG for programs they want to hear — tell them your story. A radio survey by the Columbia Broadcasting System shows a population over ten million in WPG the good coverage area of WPG. In addition an inquiry directed to the chambers of commerce in a limited list of cities with a population over five thousand shows: *WPG is listened to regularly by 30 cities in Connecticut 22 cities in Florida 23 cities in Maine 34 cities in Massachusetts 13 cities in New Hampshire 6 cities in Rhode Island 12 cities in Vermont * Above list is in addition to figures shown in good coverage market data. (List of individual cities in each state may be had upon request.) CLEARED NATIONAL CHANNEL MARKET DATA Local Coverage Population 256,193 Families 62,486 Radio Sets 28,539 Radio Listeners 88,470 Residence Telephones. 25,461 Passenger Automobiles 49,413 Bank Deposits #127,875,000 Good Coverage Population 10,086,918 Families 2,460,223 Radio Sets 1,094,947 Radio Listeners 3,394,336 Residence Telephones. 975,329 Passenger Automobiles 1,416,974 Bank Deposits #5,841,079,000 WPG Broadcasting Corporation Operated by the COLUMBIA BROADCASTING SYSTEM STUDIOS LOCATED IN THE WORLD'S LARGEST AUDITORIUM DIRECTLY ON THE FAMOUS BOARDWALK, ATLANTIC CITY June 1, 1932 • BROADCASTING Page 3