Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000540
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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Bamberger Broadcasting Service, inc. 131 Market Street Newark Telephone Newark, N. J. MARKET 2-1212 _____ 1440 BROADWAY NEW YORK REPLY TO WOR TEL. PENN. 6-8383 June 1, 1932. Mr. Thoughtful Advertising Agent One Alert Avenue is Broadcasting in the Summer Season. RE: SUMMER BROADCASTING Dear Sir: Ten years ago summer broadcasting was considered a waste of time. In the intervening years, radio has progressed more rapidly than any other business in a similar space of time. High power transmission from major stations, together with improved reception made possible by the perfection of radio sets during the last three years, have practically eliminated STATIC, the only bar to perfect summer reception in the good old days. Listener mail discloses our summer listening audience is comparable to that of the winter season. There is a tremendous increase of summer listeners today as compared to only a few years ago, : ! } I • Do not permit the old bug-a-boo of radio's infant days to keep you from doing a good job for your clients during this coming summer. Your clients are keenly interested in radio. Get the jump on their competitors by utilizing radio this season. An intelligent presentation by radio will crystallize thousands of sales that otherwise might be lost. Cordially yours, STATION WOR Page 4 BROADCASTING • June 1, 1932