Broadcasting (Oct 1931-Dec 1932)

The Business of Broadcasting Current News About Accounts, Pending Schedules, Transcriptions, Representatives and Apparatus; Notes from the Stations STATION ACCOUNTS "FAMOUS Boxing Bouts of History" titles a series of nine 78 r.p.m. recordings and a dozen scripts being featured on various stations. The programs run a half hour each and give "ringside" descriptions of heavyweight championship matches from the Sullivan-Corbett battle in 1892 to the Dempsey-Tunney fight in 1927. They were placed independently bv Edward Murphey, 481 E. Del Mar St., Pasadena, Cal., who created the idea. Mr. Murphey is now working on a new script series around the forthcoming Olympic Games which he calls the "Olympiadvisor." APPLE & BOND, Baltimore general agents of the Travelers Life Insurance Co., are sponsoring a series of "Today in Politics" twice weekly over WBAL, Baltimore, featuring Frank R. Kent, noted political writer of the Baltimore Sun. MORE THAN 5,000 children and 850 adults witnessed the Radio Revue staged by KFOX, Long Beach, Cal., in the new Long Beach Municipal Auditorium recently in connection with the KFOX School Kids program. Every child present represented the sale of a 25-cent box of Markwell Salt Water Taffy, a confection advertised through the program, a weekly feature of an hour's duration. A club called the "M. T. C. Club" (Markwell Taffy Chewers) has been formed and has more than 10,000 members. PIERCE BROTHERS, Los Angeles, (morticians), is so enthusiastic over radio advertising that the Philip J. Meany agency has placed its account on three stations. At KHJ the program takes the form of a weekly "Musical Cameos," on KGFJ, a varied feature week days and on KMTR two evening concerts on week days. DAD'S COOKIE Co., Los Angeles, (oatmeal cookies), looking around for a radio tie-in, selected a KECA program known as Big Brother Ken. It is done by Ken Hamilton, formerly at KNX. HOFFMAN BEVERAGE Co., Newark, N. J., (ginger ale), on May 23 started Dad Dailey and Harold Hansen, tenor and pianist, on WJZ, New York, Monday, Wednesday and Friday, 9:45 to 10 a.m., EDST. Batten, Barton, Durstine & Osborn, New York, handles the account. NEW ACCOUNTS on WBBM, Chicago, include Wilkening Mfg. Co., Philadelphia, (piston rings) ; Globe Union Mfg. Co., Milwaukee, (auto batteries) ; John Ritzenhaler, New York, (Ritz Neverub), and Rit Products, Chicago, (Rit tints and dyes). STANBACK MEDICINE Co., Salisbury, N. G, is sponsor of a program featured on WRVA, Richmond, Va. The same station reports having the transcription accounts of Quaker State Oil, Bisquick and Nehi. WMT, Waterloo, la., reports the following accounts: Beach Brothers, Dubuque, la., (soap); Farmers Seed Nursery, St. Paul, (flowers), and Matt Gruben & Sons, Waverly, la., (memorials). SCIENTIFIC Laboratories of America, Los Angeles, (Reducoids), has taken time on KMTR, Hollywood, three mornings a week; on KFOX, Long Beach, for a daily program, and on KFWB, Hollywood, three mornings a week. Transcriptions are being used in other parts of the country. THE FUGATE Co., Indianapolis, and the Tanna-Menthol Co., Tulsa, both handling medicinal remedies, are accounts reported by KFNF, Oklahoma City, which also is carrying the account of the Slendress Laboratories Co., Dallas (reducing cream). THE WHISTLE Co. of America, New York, (beverages), is sponsoring a 15minute variety program nightly over WJBK, Detroit. Peg Keating, blues singer, is featured with Dick O'Heren and Harry Race, harmonists, in a program of songs and chatter. NEW ACCOUNTS on WOR, Newark, include Playland, amusement park at Rye, N. Y., which has contracted for a 13-week series of daily half-hour programs featuring Will Osborne and orchestra; the Junior Vogue Shoe Store, subsidiary of Posner Shoes, signed for five half-hour programs featuring Uncle Don, the account being placed by the Hirsch Advertising Agency, New York, and Edna Wallace Hopper, Inc., through the World Broadcasting System, 13-week series of recorded programs. Renewals have been placed with WOR by the Rumford Chemical Works (Rumford School of Cookery), A. Edwin Keigwin (West End Presbyterian Church) and Alfred W. McCann Laboratories, Inc. GILMORE OIL Co., through the Los Angeles office of Botsford, Constantine and Gardner, has started to sponsor the Ascot speed races over KFWB, Hollywood. The sponsors already use the Kolb and Dill skit, the Ding-lebenders, over a Pacific coast NBC hookup thrice weekly. NETWORK ACCOUNTS UNION OIL Co., Los Angeles, on July 9 starts "Hollywood Bowl Concerts" over 7 NBC-KPO stations, Saturday, 8 to 9:30 p.m., PST. Lord & Thomas and Logan, Los Angeles, handles the account. SPERRY FLOUR Co., San Francisco, on June 21 starts "Sperry's Baker Program" on the Woman's Magazine of the Air over 9 NBC-KGO stations, every third Tuesday, 10:30 to 10:50 a.m., PST. Blackett-Sample-Hummert, Inc., San Francisco, handles the account. GEORGE W. CASWELL Co., Los Angeles, (household goods), on May 12 started "Caswell Program" on the Woman's Magazine of the Air over 5 NBC-KGO stations, Monday and Thursday mornings. Emil Brisacher & Staff, San Francisco, handles the account. FIVE new CBS stations were added May 16 for the La Palina (cigars) program, featuring Kate Smith. They are WOKO, Albany; KFAB, Lincoln, Neb.; KFH, Wichita; KFJF, Oklahoma City, and WKBN, Youngstown, Ohio. THE ROBERT BURNS Panatela program, featuring Guy Lombardo's Royal Canadians and Burns and Allen over CBS, on May 25 switched from Monday night to Wednesday night, 9 p.m., EDST. THE BARBASOL Co., Indianapolis, (shaving cream), was to start a series of 15-minute programs featuring Ray Perkins, radio comedian, and the Peter van Steeden orchestra on May 31 over the NBC-WEAF network. Program to be heard each Tuesdav and Thursday at 7:30 p.m., EDST. Erwin, Wasey & Co., Inc., New York, handles the account. CHASE & SANBORN Co., New York, (coffee), on June 2 starts a program featuring Georgie Price, vaudeville and musical comedy star, and Benny Kreuger's orchestra over the CBS network. Program to be heard Tuesday and Thursday at 7:45 p.m., EDST. SHELL OIL Co., San Francisco, in May started "Ed and Zeb," a skit concerning two rural store proprietors, Tuesdav to Thursday nights, inclusive, 9:15 p.m., PST, over the CBS-Don Lee network. Roles are taken by Al Pierce and Bill Wright and script is written by John Eugene Hasty, advertising agency executive. COMMANDER LARABEE Corp., Minneapolis, (cereals), started "The Airy Fairy Singer," featuring Sarah Ann McCabe, soprano, and Mrs. Spence, home economist, over 10 CBS stations, Tuesdav, Thursday and Saturday, 10:15 to 10:30 a.m., EDST. Erwin, Wasey & Co., Inc., Minneapolis branch, handles the account. THE MUSICAL Fast Freight program, sponsored by General Mills, Inc., Minneapolis, over the CBS network from WCCO, has changed its schedule from Tuesday and Wednesday to Tuesday and Thursday, 10:15 p.m., EDST. "HOLLYWOOD Whispers," sponsored by Photoplay Magazine, on May 30 was to be shifted from Saturday evening until Monday at 10:15 to* 10:30 p.m., EDST. The program is carried over the CBS-WABC network. LARUS & BROS. Co., Richmond, Va. (Edgeworth tobacco) on June 15 begins a new series featuring the "Corn Cob Pipe Club of Virginia," with barnyard music, male quartet, harmonica band, fiddlers, etc., over the basic NBC-WEAF network, Wednesday, 10:30-11 p.m., EDST. Batten, Barton, Durstine & Osborn, New York, handles the account. HORLICK'S MALTED MILK Co., Racine, Wis., on June 6 begins a daily except Saturday and Sunday series of dramatic sketches for children over an NBC net keyed from WMAQ, 8:45-9 a.m., and at 9:30-9:45 a.m. program goes to KSD, WOC, WHO, WOW and WDAF. Lord & Thomas and Logan, Chicago, handles the account. SOCONY VACUUM SPECIALTIES, Inc., New York, on July 5 renews its "Cindy and Sam" negro sketches Tuesdav and Thursdav, 10:30-10:45 a.m., EDST, to WEAF.'WEEI, WTIC, WTAG, WCSH, WGY, WBEN and WSYR. Batten, Barton, Durstine ii Osborn, New York, handles the account. PROSPECTS WEAVER JACKSON beauty shops, operating a dozen stores in and around Los Angeles, will use KFI, KFWB, KRKD and KHJ several times a week. GARAY, Inc., Cleveland, (cosmetics), will use radio and newspapers in an account to be handled by Seaver-Brinkman-Gerstenberger, Inc., Cleveland. H. FENDRICH, Evansville, Ind., (Charles Denby and La Fendrich cigars), makes up lists during July and January, using radio and other advertising mediums. Mitchell-FaustDickson & Wieland, Chicago, handles the account. LITTLE TREE FARMS, Farmingham Center, Mass., tree and shrub growers, will use radio with newspapers in a campaign which has been placed in the hands of Ingalls-Advertising, Boston. S. H. RICE agency, Los Angeles, will undertake a radio campaign for Foreman Clark, (clothes), in the southwest. KMTR, Hollywood, and KMPC, Beverly Hills, have been used. RADIO and newspaper advertising will be used by the Master Barber Products, Ltd., Toronto, which has appointed Mitford Advertising, Ltd., of Toronto, to direct the campaign. Master Barber Shaving Cream will be publicized. DUTCHLAND FARMS, Brockton, Mass., (ice cream), will use radio and Cape Cod newspapers in a new advertising campaign to be conducted by Ingalls-Advertising, Boston. BEGINNING in the fall, Batten, Barton, Durstine & Osborn, Chicago, will conduct a radio campaign for Ralston Purina Co., St. Louis. AGENCIES AND REPRESENTATIVES J. WALTER THOMPSON Co., San Francisco branch, has added a new unit to its radio department to produce programs for Pacific Coast clients and to supervise national network accounts out of the eastern offices. Fred H. Fidler, handling publicity for the agency, will be in charge. Eve Stanley, formerly with NBC Artists Service, has been added to the staff. JAY HANNA, of the New York office of N. W. Ayer & Son, was in San Francisco in May to supervise the inauguration of the Kellogg Company's "Singing Lady" program on a fivenight weekly schedule over the NBCKPO network and the Eno Crime Club series over the CBS-Don Lee network twice weekly. JAMES L. FREE and Clifford L. Sleininger, account executives for the past several years with National Radio* Advertising, Inc., have resigned to form Free & Sleininger, Inc., radiostation representatives, with headquarters at 180 N. Michigan Ave., Chicago. They will act as specialized sales representatives in the middlewest territory for a few non-competing radio stations, paralleling the functions of the special newspaper representative. TASTYEAST, Inc., Trenton, N. J.,, has appointed the United Advertising Agency, New York, to handle its advertising. ANDREW KRAUSS, formerly with KOL and KJR in the northwest, has joined the staff of the Pearce-Knowles agency, Seattle. He will specialize in radio accounts. WILLIAM G. RAMBEAU, Chicago station representative, has been appointed to represent KFH, Wichita. STATION NOTES WOKO, Albany, made a rapid fire job of getting back on the air recently after the armature of its 4,000-volt generator burned out. Through the New York office of the Graybar Electric Co., Harold E. Smith, station manager, was able to locate a new generator. After being carried to Albany by plane, the equipment was-installed and the station was back on the air within 17 hours from the breakdown. RESPONSE from listeners indicate reduction of interference, improved frequency control and greater signal strength in reception of programs from WCLO, Janesville, Wis., since it installed a Type "301-A" Western Electric 100-watt transmitter May 9, reports Robert W. Bliss, secretary. WCLO has just issued a handsome brochure detailing its market and coverage. June 1, 1932 * BROADCASTING Page 19