Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000557
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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LOYALTY A SLEET-LADEN northeaster driving in off Lake Michigan whistled through the steel towers of KYW. Only forty minutes until the end of the evening program when a snap, then a thud on the roof of the transmitter building told that the ice-coated antenna had carried away. The operator on watch secured a length of rope to the aerial, fought his way up the glazed ladder of the tower and succeeded in temporarily securing the wires. Back in the station the transmitter was quickly rebalanced, power applied and the show went on. KYWs log for that night reads "Number 2 halyard parted in gale, hoisted clear, set adjusted — off air 5 minutes 40 seconds." Loyalty such as this is characteristic of the whole Westinghouse organization and has helped to win and retain the leadership which Westinghouse radio stations hold today. Westinghouse Station KDKA made the now historical first regular broadcast on November 2, 1920, and since that time has never missed a day on the air. The other Westinghouse stations, KYW and WBZ and WBZA have comparable records of reliability and, with KDKA, continue to broadcast the same high quality programs that they have in the past. T 79235 WESTINGHOUSE RADIO • STATIONS KDKA Pittsburgh, Pa. KYW Chicago, WBZ Boston, Mass. WBZA Springfield, Mass. rune I, 1932 • BROADCASTING Page 21