Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000558
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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FOR YOUR CONVENIENCE — Radio Station KFH Has Established Offices In Chicago In Charge of MR. WILLIAM G. RAMBEAU Located at 709-10 London Guarantee Bldg. 360 No. Michigan Ave., Phone Andover 1470 Information concerning the Wichita Territory, audience, coverage, wholesale and retail outlets, merchandising service and other items which have made KFH the outstanding station of the Middle-west is immediately available. Your program, be it announcements, Columbia Network, transcriptions through a recognized representative, or live talent will receive Mr. Rambeau's closest personal attention. KFH WICHITA KANSAS A 'Court' of Advertising (Continued from page 6) diet of the Review Committee shall be binding only in case the parties concerned agree in advance to accept the decision of the Committee. The Committee shall make its own rules of procedure." Committees of the A. N. A. and A. A. A. A. have been studying current advertising for some months with a view to observing and classifying what might be regarded as an undesirable appeal as the basis for formulating a code as simple and practicable as possible. The personnel of the joint committee included (for the A. N. A.) Ralph Starr Butler, General Foods Corp., chairman; P. K. Phone him! "Voice of the Alleghenies" TJ^FO/^' Altoona, r V JL JL9 \JW Pennsylvania WM. F. GABLE CO. Near the Famous Horse Shoe Curve • • • COVERS CENTRAL PENNSYLVANIA with population area of 300,000. IN THE HEART of rich farming, railroad and mining section. LOCAL STATION that gives only reliable service available in a forty mile radius. Equipped with 33 1/3 and 78 r.p.m. turntables. Thomson, Western Electric Co.; J. E. D. Benedict, Metropolitan Life Insurance Co.; Lee H. Bristol, Bristol-Myers Co., and Paul B. West, managing director of the A. N. A., and (for the A. A. A. A.) J. K. Fraser, The Blackman Co.; A. H. Kudner, Erwin, Wasey & Co.; C. D. Newell, Newell-Emmett Co.; Raymond Rubicam, Young & Rubicam; John Benson, president, A. A. A. A., and Fred R. Gamble, executive secretary, A. A. A. A. Unfair Practices List SO THAT advertisers, publishers and agencies may have a code of standards for their guidance, the following list of practices that are called unfair to the public and tend to discredit advertising was formulated and approved by both associations: 1. False statements or misleading exaggerations. 2. Indirect misrepresentation of a product, or service, through distortion of details, either editorially or pictorially. 3. Statements or suggestions offensive to public decency. 4. Statements which tend to undermine an industry by attributing to its products, generally, faults and weaknesses true only of a few. 5. Price claims that are misleading. 6. Pseudo-scientific advertising, including claims insufficiently supported by accepted authority, or that distort the true meaning or application of a statement made by professional or scientific authority. 7. Testimonials which do not reflect the real choice of a competent witness. KYA h wnere San Francisco Dials Stop More Often — and Stay Longer ' I 'HE people of San Francisco and its immediate territory are high in their praise of KYA. This station is first in strictly local listener interest in San Francisco. KYA is a regional station, and its programs are built by people who understand the program desires of the listener. That is why it has gained and retains listener preference in this area. The listener preference of KYA is your assurance of advertising results. The sales messages from this station are accepted in the homes of our listeners who have learned to depend on this station for programs that are sincere. This listener preference means immediate profitable results for your product. Let this station deliver your message throughout this responsive territory. Our program department will be pleased to assist you. Write or wire for rates, coverage data, etc. Electrical Transcriptions We are equipped to handle programs by electrical transcription using WESTERN ELECTRIC single or double turntables, 33 1/3 and 78 r.p.m. PACIFIC BROADCASTING CORPORATION 988 MARKET STREET 1000 Watts .. 1230 Kilocycles EDWARD McCALLUM, Manager SAN FRANCISCO, CAL Page 22 BROADCASTING • June 1, 1932