Broadcasting (Oct 1931-Dec 1932)

The Business of Broadcasting Current News About Accounts, Pending Schedules, Transcriptions, Representatives and Apparatus; Notes from the Stations STATION ACCOUNTS NEW ACCOUNTS on WFAA, Dallas, include: Texas Power & Light Company; Norge electric refrigerators; Piggly Wiggly (local stores) ; Westinghouse electric refrigerators; Goodier's Kitchen Hand Lotion; Lone Star Gas Co.; Katy Railroad, placed by Tracy, Locke, Dawson, Inc.; Tyler Commercial College, Tyler, Tex.; Marlin Mineral Water, Thurber-Capers Advertising Agency; Walker Properties Association of Austin, Tex., (Mexican delicacies) placed by Crook Advertising Agency, Dallas; Wyatt Food Stores placed by Ratcliffe Advertising Agency. CALIFORNIA Animal Products Co. (dog foods) is sponsoring a series of electrical transcriptions over WNAC, Boston, under title of "The Adventures of Bart and Mike," Monday, 5 to 5:15 p.m. Emil Brisacher and Staff, San Francisco, handles the account. NEW ACCOUNTS on WMAZ, Macon, Ga.: Bayer Aspirin, Frederick's Pharmacy, Kinnett Odon Co., Webster's Beauty Solon, Brunswick Board of Trade, World Microphone Co., and Cherry Street service station. PUBLIC FOODS, Inc., San Francisco, on July 18 starts "Cecil and Sally" over KPO, San Francisco, daily except Sunday, 6:45 to 7 p.m., PST. Hanak, Klein & Leahy, San Francisco, handles the account. Ball Brothers, Muncie, Ind., (canners) started a program July 5, Tuesday and Thursday, 9:30 to 9:45 a.m., PST. No agency. Cecil and Sally will continue also to make transcriptions. MERCHANDISE MART, Chicago, will present the Merchandise Mart Revue, musical variety series, over WENR, Chicago, Tuesday, Aug. 2, weekly 8:30 to 9 p.m., CDST, featuring different artists and standard orchestra. Aim is to have an audience of 400 in the NBC Chicago studio for each broadcast. The audience will consist of buyers invited by tenants of Mart building. Account is handled direct by the advertising manager of building. WIEBOLDT Department Stores, Chicago, will sponsor daily weather reports over WMAQ, Chicago, for a month, beginning July 27. WLS, Chicago, reports signing Mickelberry's Food Products Co., Chicago (sausages, bacon and meat specialties), beginning July 18 for five times weekly series at 12:30 p.m., CDST, featuring "The Old Timers," Ralph Emerson and Hal O'Halleran in organ, old songs and chatter, for new product, "Old Timer Cookie." Sehl Advertising Agency, Chicago, placed the account. WLS reports also signing Olson Rug Co. in a weekly "Sunset Serenade" beginning July 9, for 15-minute program at 7:45 p.m., CDST, with Cumberland Ridge Runners. Show, made up of mountain songs and play party games, will be on view to public in station's regular Saturday Barn Dance in Eighth Street Theater. Account was placed by Philip 0. Palmer, Chicago. ACCOUNTS reported by WDRC, Hartford, include Greyhound Management Co., Cleveland (Greyhound bus lines) ; Dentoza, New York (dentifrice) ; Country Club Soda Co., Springfield, Mass., (beverages) ; Gold Dust Corp., New York, (soap powder), and Allen Knapp, Inc., New York, (biscuit flour) . KNX, Hollywood, reports the following accounts: Legion Ascot Speedway, Los Angeles (racing), Wednesday afternoons, through Dr. Fred Loring, Los Angeles; Wisdom Soap Sales Co., Los Angeles, Bill Sharpies Breakfast Club for nine months, through General Advertising Agency, Los Angeles; National Astrological Association, Thursday noons, through R. H. Alber, Los Angeles; Union Oil Co. of California, keyed from KNX and released to CBS, through Lord & Thomas; Raladam Co. (Marmola) Monday and Wednesday mornings for 5 minutes, through A. T. Sears & Son, Chicago; Hayman Oil Co., Los Angeles (remedies), time signals, through Paul R. Winans, Los Angeles. HANAK, KLEIN & LEAHY agency of San Francisco has contracted with KFI, Los Angeles, for Tuesday, Thursday and Saturday programs with Roy Leffingwell, "The Musical Philosopher." Fresnol Ant Paste is the advertiser. WMAZ, Macon, Ga., reports real results for Metro Studio, local photographer, which has taken three daily periods for a week to promote a special offering. Another successful local account was Kinnett Odom, promoting a new ice cream, which thousands asked for by name among the stores and parlors dispensing it. KHJ, Los Angeles, has conducted an "economy vacation" program calling for essays from listeners on why they would like to spend their vacations at such-and-such places. Prizes of trips to the places described were given. Fresnol Products Co. sponsored the program, handled three times weekly at 8:30 a.m. by Roy Leffingwell. NEW NATIONAL accounts on WTMJ, Milwaukee, include Wisconsin National Fireworks, Inc., Milwaukee, (fireworks) carrying announcements on special schedule, and the Chicago, Milwaukee, St. Paul & Pacific Railway Co., announcing excursions to Yellowstone National Park. E. GRIFFITHS HUGHES, Inc., Rochester, N. Y., (Kruschen Salts), on July 5 began a 52-week series over WABC, New York, daily except Sunday, 8:30-8:45 a.m., featuring Bud Collyer, the "Kruschen Serenader." Harold D. Frazee & Co., New York, handles the account. NATIONAL accounts reported by KWX, St. Louis, include: Alka Seltzer Co., Campana Italian Balm Co., Dorsey Perfume Co., Northwestern Yeast Co., Raladam Co. (Marmola), and United Drug Co. KLX, Oakland, Cal., reports an account for the Truman Co. (funeral home) using one 15-minute transcription weekly. The local branch of the Nehi Bottling: Co. is placing transcriptions on KLX twice weekly. RENEWALS on WOR, Newark, include the Governor Clinton Hotel and the Gloray Company accounts. SEARS ROEBUCK & Co. increased its Sunday programs on WAAF, Chicago, from 45 minutes to one hour, effective July 10. Program consists of phonograph records of popular and semi-classical music, and is presented in behalf of city branch stores. Account placed direct. KMBC, Kansas City, this month is observing the third anniversary of its popular script-musical feature, Happy Hollow, which carries a variety of commercial accounts by mentioning products in the continuity. WIP-WFAN, Philadelphia, reports the following new accounts: California Animal Products Co., Oakland, Cal., (dog food), weekly musical program, through Scott Howe Bowen; Birdseye Packing Co. ((renewal); Raladam Co., Detroit, (Marmola) ; and announcements for Auburn Automobile Co., Auburn, Ind. The Magazine of the Air has the following new announcement-accounts: Universal Distributing Co., St. Louis (cosmetics); Hercules Powder Co., Wilmington, Del. THE VALLEY FORGE Co. has been carrying advertisements in Philadelphia newspapers calling attention to the Beer-o-graph contest which it is conducting over WIP-WFAN, Philadelphia. NETWORK ACCOUNTS WHEATENA Corp., Rahway, N. J., on Sept. 26 will begin a new series entitled "Wheatenaville," a dramatic sketch written by Raymond Knight, over the NBC-KGO network, daily except Thursday and Sunday, 5:45-6 p.m., PST. McKee & Albright, Philadelphia, handles the account. PACIFIC COAST BORAX Co., New York (20 Mule Team Borax) on Oct. 4 will begin a series over the NBCWJZ network entitled "Death Valley Days" and featuring dramatic sketches of pioneer life in Death Valley, Cal., with incidental music under direction of Joseph Bonime. It will be heard Tuesdays from 9:30-10 p.m., EDST. McCann-Erickson, Inc., New York, handles the account. U. S. INDUSTRIAL ALCOHOL Co., New York (alcohol, pyro) on Oct. 23 will begin a program over the NBCWEAF network the nature of which remains to be decided. It will be heard Sundays from 7:45-8 p.m., EDST. J. Walter Thompson Co., New York, handles the account. GENERAL MILLS, Inc., Minneapolis (flour) on July 11 began a year's series featuring Percy Crosby's "Skippy" over CBS, daily except Sunday. There are two broadcasts, the first from 5:30-5:45 p.m., EDST, over WABC, WOKO, WNAC, WGR, WDRC, WCAU and WFAN, and the second from 6:30-6:45 p. m. over WCAO, WBBM, WKRC, WHK, CKOK, WOWO, WHEC, WFBL, WSPD and WMAL. Blackett Sample Hummert, Inc., Chicago, handles the account. LA GERARDINE Co., New York (hair tonic), heard over CBS, has engaged "Lefty" Flynn, former Yale football star, and his wife, the former Nora Langhorne, of the famous Virginia family, for its entire "Midsummer Nights" series as a result of their success as singers on the July 7 program. GOLDEN STATE Co., Ltd.. San Francisco (butter, evaporated milk and ice cream) has dropped the sponsorship of the "Blue Monday Jamboree" on KFRC, San Francisco, and is planned to go on an NBC network. The Jamborees continue as a two-hour Monday night feature over the Don Lee network but is unsponsored. SHUMILK CORP., East Orange, N. J., (shoe whitener) on June 29 started "Rollickers Quartet" over NBC-WJZ network, Wednesday, 8:15 to 8:30 p.m., EDST. Samuel C. Croot Co., New York, handles the account. CANADA DRY Ginger Ale Co., New York, on August 1 renews contract fox George Olsen and orchestra over NBCWJZ and Canadian networks, Mondav and Wednesday, 9:30 to 10 p.m., EDST. N. W. Ayer & Son, Inc., New York, handles the account. E. GRIFFITHS-HUGHES. Inc., Rochester, N. Y., (Kruschen Salts) is sponsoring a series of 5-minute talks six days a week, 9:10 a.m. over the Yankee Network. The account was placed by the Harold D. Frazee Agency through Scott Howe Bowen, of New York. GENERAL PAINT Corp. San Francisco, on July 8 started "Fay Fraser's Studio Party" over an NBC-KGO network, Friday 3:45 to 4 p.m., PST. N. W. Ayer & Son, San Francisco, handles the account. PROSPECTS BOTH RADIO and newspaper advertising will be used this autumn by the University of Iowa to stimulate attendance at its games. Weston-Barnett, Inc., Chicago agencv. has been appointed to handle the account. The use of radio by a university for paid advertising is a new departure, and it is not believed that the anticipated action of the Big Ten. barring the broadcasting of football games, will affect the decision of Iowa "U" to place its copy over selected radio stations. LOOSE-WILES BISCUIT Co., Long Island, N. Y., (Sunshine biscuits, crackers, cookies, etc."* will make up its lists during August, using broadcasting as well as other media. Advertising is placed by Newell-Emmett Co., Inc., 40 East 34th street, New York. B. T. BABBITT, Inc., New York, (lye, cleanser, etc.), makes up its lists during August, using radio and other media. Peck Advertising Agency, Inc., 271 Madison avenue, New York, handles the account. NEW MIDDLE WEST and Pacific coast markets will be sought by the Yakima Valley Peach Bureau, newly incorporated at Yakima, Wash., in a national advertising campaign to be handled by The Izzard Co., Seattle agency. WISCONSIN & MICHIGAN Transportation Co., Milwaukee, operating steamers across Lake Michigan, has appointed Klau-Van Pietersom-Dunlap Associates, Inc., 744 No. Fourth St., Milwaukee, to direct its advertising, using radio along with newspapers and outdoor advertising. AGENCIES AND REPRESENTATIVES REDFIELD-COUPE, Inc., 247 Park avenue, New York, places the rad;.o advertising of: Bourjois, Inc.; Barbara Gould, Ltd.; Electrical Transcription Broadcasting System, Inc.; Malted Cereals; Petroleum Derivaties Co. L. P. Bansbach and L. L. Redfield are in charge of radio department. NEWELL-EMETT Co., Inc., 40 East 34th St., New York, handles the radio accounts of Loose-Wiles Biscuit Co. and Liggett Myers Tobacco Co. PITLUK ADVERTISING Co., Alamo National Bank Bldg., San Antonio, handles radio accounts of the Republic Portland Cement Co.; Hoffman-Hayman Coffee Co.; Graphite Oil Co.; San Antonio Chamber of Commerce. K. B. McClure is in charge of radio department. PROCTOR & COLLIER, Inc., McMillan St. at Reading Rd., Cincinnati, places radio advertising of: Caldwell & Taylor Corp.; Craddock-Terry Co.; Taylor's Frozen Custard Co. George W. Jaap is in charge of radio department. % Page 20 BROADCASTING • July 15, 1932