Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000665
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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Station __ WOR= Newark, New Jersey Population of Metropolitan District of NewYork (This is the area as defined by the Merchant's Association of New York) New York City: Bronx 1,265,258 Brooklyn 2,560,401 Manhattan 1,867,312 Queens 1,079,129 Richmond 158,346 Total 6,930,446 New York State (exclusive of New York City) : Westchester County__ 520,947 Nassau County 303,053 Rockland County 59,599 Suffolk County (part of) : Babylon town 19,291 Huntington 25,582 *New Jersey Section: Bergen 364,977 Essex 833,513 Hudson 690,730 Middlesex 212,208 Monmouth 147,209 Morris 110,445 Somerset 65,132 Union 305,209 Passaic 302,129 Total 928,472 Total 3,031,552 Connecticut Section: Fairfield County ( part of) : Darien town 6,951 Greenwich town 33,112 New Canaan town 5,456 Norwalk city 36,019 Stamford town 56,765 Total 138,303 Metropolitan District Total 11,028,773 WOR offers concentrated coverage of this area and should be seriously considered in the formulation of any advertising budget. * Leads in percentage of radio sets to homes. ** Second highest percentage of radio sets to homes. WOR America's Leading Independent Station Serving Greater New Jersey and New York Metropolitan Area BAMBERGER BROADCASTS i G SERVICE. Inc. NEWARK . NEW JERSEY — New York Office: 1440 BROADWAY • New Yo|rk City July 15, 1932 • BROADCASTING Page 25