Broadcasting (Oct 1931-Dec 1932)

The Business of Broadcasting Current News About Accounts, Pending Schedules, Transcriptions, Representatives and Apparatus; Notes from the Stations STATION ACCOUNTS KOIL, Council Bluffs-Omaha, is profitng this summer with "KOIL Klassiieds," small announcements, written ike classified ads in the newspapers, presented on the air in a continuity :hatter between two man-and-wife ;haracters, "Vic and Vi." Theme song s "Now's The Time to Fall In Love" — the words part, "Potatoes are cheaper, etc." Price is 5 cents a word, ;ollections are made weekly by mail, ind solicitation is entirely by mail, by i girl experienced in a newspaper )ffice. The "Klassified" periods are Sfteen minutes long, and timed varously during the day. The telephone lumbers mentioned in the ads are repeated, at no extra charge. The announcer says, at the outset, that ;he theme song will be played long 2nough "for you to get your pencils ;o jot down phone numbers." WMAQ, Chicago, reports signing the Dr. C. H. Berry Co., Chicago (Kremola face cream) for one 15-minute program weekly with Neysa Smith, dietician, as talent. Account handled direct. WMAQ reports also signing Illinois Commercial Men's Association for two 15-minute perio'ds, Mondays and Wednesdays, at 9:45 p.m., CDST. Programs to be dramatic with organ, and intended to stimulate membership. liStack-Goble Advertising Agency, Chicago, placed the account. Two Chicago department stores, Maurice L. jRothchild and The Fair, have signed for spot announcements in WMAQ ; daytime programs. ORANGE CRUSH (beverage) has '•signed for the baseball broadcasts by iiNorman Ross over WIBO, Chicago, effective immediately. Account handled direct. Nu-Grape (beverage) signed by WIBO for harmony duo and orchestra program. MAHRAJ (Oriental adventure tales) has been placed on two Chicago stations for Princess Pat (cosmetics) by Critchfield & Company— WBBM Fridays and Sundays at 8:45 p.m., and BWLS, Mondays, Wednesdays and Fridays at 2:30 p.m., CDST. H. FENDRICH, Inc., Evansville, ilnd., (Charles Denby cigars) is sponsoring Pat Flanagan's Sport Hunches immediately preceding baseball broadcasts on WBBM, Chicago. Program made up of personal news about players. Account placed by Mitchell, Faust, Dixon and Wieland, New York. AUSTIN, NICHOLS & Co., of Brooklyn, (Sunbeam Food Products), has ~ contracted for a 40-week series on WOR, Newark, The program will occupy a 15-minute Tuesday morning period. Albert Frank & Co., New York, handles the account. CHIC AMERICAN Distributing Co., New Brunswick, N. J., (Chic Herb Tea), has contracted with WIPWFAN, Philadelphia, for participation in the MAGAZINE OF THE AIR .daily for 52 weeks. POPSICLE SERVICE, Inc., New York, (frozen confection) and Warren & Arthur Smadbach, Inc., New York, (real estate), are new accounts on WOR, Newark, N. J. The accounts were placed directly. jTHE JACKSON FURNITURE Co., in business at Oakland, Cal., for more than 40 years, recently started a series of transcriptions on KTAB, San Francisco. The account is handled by Frank Wright and Associates. NEW ACCOUNTS on WLTH, Brooklyn: Dr. Posner's Shoes from Brooklyn Strand Theater, Saturday, 10 a.m. to noon; Dr. Benedict Lust, father of Naturopathic Association, half hour health talks twice weekly for 17 weeks; Coward Shoe Co., New York and Boston, Yiddish hour on Monday. WNAC, Boston, reports L. P. Rogers and Son C. (furriers) started series July 29 with George Mahoney (Hill Bill George), Friday 7:30 p.m., EDST, through Salinger and Publicover, and I. J. Fox Fur Co. has renewed contract for Earle Nelson program thrice weekly through Rooney Agency. LOCAL accounts which are proving successful on WMAZ, Macon, Ga., are the Dannenberg Co., Macon's largest department store, the Dr. Pepper Bottling Co. and three Macon laundries. The store offers musical program interspersed with announcements on special sales; the bottling company presents similar program interspersed with bulletins on national baseball games. One laundry sponsors time signals, another weather forecasts and the third a dance orchestra (transscription) . NATIONAL ACCOUNTS on KSL, Salt Lake City, include Folger Coffee Co., San Francisco; Union Pacific Stages, Los Angeles; Continental Baking Co., New York; Shell Oil Co., San Francisco; Affiliated Products Co., Chicago; Dinnerette Food Products Co., Ogden, Utah, and General Mills, Minneapolis. FREDERICK STEARNS & Co., Detroit, (Astring-o-sol) is sponsoring a Little Revue, including a number of station stars, over WJR, Detroit, each Monday, Wednesday and Friday at 6:45 p.m. E. GRIFFITH HUGHES Co., Rochester, (Kruschen Salts) has started a year's program, starring Bud Collier, over WABC, New York, daily except Sunday at 8:30 a.m., EDST. Harold D. Frazee handles the account. CURTICE BROS., Rochester (tomato juice and catsup) have taken time over WINS, New York. NETWORK ACCOUNTS CREAM OF WHEAT Corp., Minneapolis, (cereal) has renewed Angelo Patri program, Sunday and Wednesday, over CBS and Don Lee networks through J. Walter Thompson Co., Chicago. New contract starts Sept. 7. WILKENING MANUFACTURING Co., Philadelphia (Pedric piston rings) on Aug. 15 starts "Unsung Heroes," orchestra and dramatic sketch, over 7 CBS stations, Monday, 10:15 p.m., EDST. Behel & Waldie, Chicago, handles the account. BEST FOODS, Inc., New York, (Nucoa) on July 15 renewed cooking school program with Ida Bailey Allen on 10 CBS stations, Friday 11:30 a.m., EDST. Benton & Bowles handles the account. WYETH CHEMICAL Co., New York, (Jad Salts) has renewed contract, effective Sept. 13, for Aunt Jemima Songs on CBS network. BlaekettSample-Hummert, Inc., Chicago, handles the account. LEHN & FINK PRODUCTS, Inc., New York, (toilet articles) has renewed contract, effective Aug. 16, for "Stories of the Living Great" on CBS network, Tuesday, 11:15 a.m., EDST. THE HECKER H-0 Co., Inc., Buffalo, N. Y., (cereal manufacturer) has announced a new radio program to be broadcast thrice weekly over a CBS network beginning Monday Sept. 26. The program, to be called the H-0 Rangers, will be a series of cowboy script acts primarily designed for a juvenile audience, and will be heard every Monday, Wednesday and Friday for 13 weeks, from 5:00 to 5:15 p.m., EST, and likewise PST. Broadcasts for an eastern network will originate in the Buffalo link of the Columbia chain, and will be received through the following stations: WOKO, either WAAB or WNAC, WGR, WHK, WDRC, WABC, WCAU, WEAN, WHEC, WFBL, WLBZ, WFEA, and WORC. The same program, with a separate cast of actors, will originate in KHJ, Los Angeles, from 5:00 to 5:15 p.m., PST, and will be broadcast through the following Pacific Coast stations: KHJ, KGB, KFRC, KOL, KFPY, KERN, KMJ, KFBK, KDB, KWG, KVI, and possibly KOIN. ALLEN-A Co., Kenosha, Wis., (hosiery) will resume its suspended "Beau Bachelor" program on 33 CBS stations some time in September. William H. Rankin Co. handles the account. A. C. GILBERT Co., New Haven, Conn. (Erector toys) on Oct. 30 will start a semi-dramatic skit over the NBC-WEAF network with the Northwestern and Orange group added, together with KFSD, KTAR, KOA and KSL, Sundays, 5:45-6:00 p.m., EDST. Charles W. Hoyt Agency, New York, handles the account. HILLS BROS. Co., New York (Dromedary dates) on Step. 26 will start the "Dromedary Caravan," a dramatic sketch, oTer the NBC-WJZ network with Northwestern, Mountain and Orange groups added, Monday, Wednesday and Friday, 5:15-5:30 p.m., EDST. Cecil, Warwick & Cecil, New York, handles the account. THE BANK OF AMERICA'S "Back to Better Times" program went off NBC, San Francisco, last week with A. P. Giannini making a personal appearance on the final program. Giannini told radio people his organization had been aided much by broadcasting and said there was a possibility of returning to the air later in the year. ARTHUR TRACY, the Street Singer, has been engaged to appear twice weekly in the Chesterfield program on CBS. He will be heard Tuesday and Friday at 10 p.m., EDST. AGENCIES AND REPRESENTATIVES MANN HOLINER is now head of the radio department of the Federal Advertising Agency, Inc., 444 Madison avenue, New York, and also program director. He is assisted by Donald Bryant, who has charge of the detail work in connection with radio programs. FULLER & SMITH & ROSS, Inc., 49 West 45th St., New York, handles radio accounts of: Hawaiian Pineapple Co.; Hotels Statler Co., Inc.; Westinghouse Electric & Mfg. Co. P. H. Pumphrey is manager of radio department. GALE & PIETSCH, Inc., 333 No. Michigan Avenue, Chicago, places radio advertising for Carson, Pirie, Scott & Co., and Hamlins Wizard Oil Co. M. A. Kanealy heads the radio department. GAMBLE & COMPANY, Ltd., 20 No. Wacker Drive, Chicago, places radio accounts for Halsey, Stuart & Co. A. H. Thremann is in charge of radio department. JAMES A. GREENE & COMPANY, 816-821 Glenn Bldg., Atlanta, Ga., handles radio accounts of: American Bakeries Company; Nehi Inc.; Norris & Co.; J. Allen Smith & Co.; Southern Spring Bed Co.; Tom Huston Peanut Co. GEYER COMPANY, 3rd National Bank Bldg., Dayton, O. places radio advertising for Lowe Brothers and Dayton Rubber Mfg. Co. W. J. Shine heads the radio department. L. S. GILLHAM COMPANY, Inc., 223 Continental Bank Bldg., Salt Lake City, Utah, handles radio accounts of: Clover Leaf-Harris Dairy; Inter-State Fidelity Building & Loan; Royal Baking Co.; Sego Milk Products Co.; Utah Oil Refining Co.; Walker Bank & Trust Co.; Purity Biscuit Co.; Western Creamery Co.; Sweet Candy Co.; Colonial Holding Corp. RAY K. GLENN -ADVERTISING, 1330 First National Bank Bldg., Oklahoma City, Okla., places radio advertising for: Cain's Inc.; Eason Oil Co.; Gold Medal Flour Co. of Oklahoma; Kool Kooshion Mfg. Co.; Oklahoma Gas and Electric Co.; Hess & Jess Thompson. GOTHAM ADVERTISING Co., 250 Park Avenue, New York, handles radio accounts of: National Sugar Refining Co.; Toddy Inc.; Yuban, Inc. D. D. Sutphen, Jr., is in charge of radio department. DON BURNHAM, associated with Faxon, Inc., Chicago agency which has gone into voluntary bankruptcy, has joined Schweizer-Steitz Co., Chicago, as radio account executive. GREEN, FULTON, CUNNINGHAM Co., Chicago, announces the appointment as account executives of F. P. Wagener, F. E. Duggan and Wendell Walker, formerly with Faxon, Inc. They will handle the following accounts using radio as well as other media: Prima Co., Chicago; William Cooper & Nephews, Inc., Chicago; Kenton Pharmacal Co., Covington, Ky.; D. D. D. Corp., Batavia, 111., and Nurito Co., Chicago. THE ENTIRE advertising program of the U. S. Rubber Company has been placed with Campbell-Ewald Co., Detroit. WILLIAM G. RAMBEAU, radio advertising representative at 360 No. Michigan Ave., Chicago, announces his appointment as representative of WBEN, Buffalo. The other stations he represents are WHK, Cleveland; WFAA, Dallas; KMBC, Kansas City; CKOK, Windsor, Ont.; KDYL, Salt Lake City; WBT, Charlotte; KFPY, Spokane, Wash., and KFH, Wichita, Kan. BEHEL & HARVEY, Inc., Chicago, agency, has changed its name to Behel & Waldie, Inc., representing W. V. Behel, Jr., and Benjamin D. Waldie. The agency handles various radio accounts. AUSTIN, NICHOLS & Co., New York, wholesale grocery account, has placed its advertising in the hands of Albert Frank & Co., New York. PROSPECTS GENERAL BAKING Co., New York, (Bond Bread) makes up lists during September and February, using radio as well as other media. Batten, Barton, Durstine & Osborn, Inc., New York, handles the account. Annual appropriation estimated at §1,300,000. RADIO will be used along with posters by the Malted Cereals Co., Burlington, Vt., (Maltex cereal) in an advertising campaign. Samuel C. Croot Co., New York, places the advertising. August 1, 1932 • BROADCASTING Page 19