Broadcasting (Oct 1931-Dec 1932)

STATION NOTES WSBC, Chicago, has transferred its studios from the New Southern Hotel, south of the loop, to the quarters of Commercial Broadcasters, Independent producers in the Mailers Building, in the loop. Commercial Broadcasters is operated by M. F. and Dave Edelson. Operating personnel of the station is Joseph Silverstein, president; Jerry Sullivan, director and announcer, who is finishing his sixth year with the station, and N. Shalin, commercial manager. Change gives Commercial a permanent outlet and WSBC a loop location. A PROGRAM celebrating the tenth anniversary of WNAC, Boston, was scheduled for July 31 over CBS, featuring a new composition "Tenth of a Century March" by Charles R. Hector, musical director of the Yankee Network, who directed the orchestra. NINE GEORGIA stations were linked into a special network by Rep. Charles R. Crisp (D.) of Americus, Ga., in starting his campaign July 12 for reelection to Congress. ROBERT HARDING, who recently joined the announcing staff at WIPWFAN, Philadelphia, is presenting a series of piano programs under the title of "Piano Pictures." KDYL, Salt Lake City, is offering 12 free vacation trips through the "Kangaroo Club," its organization of children-listeners with a membership of more than 30,000. A MOCK political convention, in which Miss Prosperity was nominated for the presidency over Old Man Depression after spirited balloting, featured the tenth anniversary of WJAG, Norfolk, Neb., July 17. Testimonials to Gene Huse, pioneer broadcaster, were offered by his friends, and an array of Nebraska talent paraded before the microphone throughout the day. HAVE YOU INVESTIGATED THE NAPG ? National Advertisers' Proving Ground It comprises 60 cities and towns in the richest of Wisconsin's dairy centers. WCLO serves this market with a preference of 65% of the regular radio listeners in the primary area and 50% of the listeners in the secondary area. 240,000 people in WCLO's market. In the primary area 83.4% of the homes own radios. In the secondary area 71%. Of the first ten most popular stations listened to by above audience WCLO ranks second, the first being a Chicago chain outlet. Amos 'n' Andy and the WCLO Muleskinners run neck and neck for first place in popularity among all programs listened to by Southern Wisconsin and Northern Illinois audience. Of all programs on the air,, both chain and local, over 150 received mention in new WCLO Survey (10% of radio audience contacted). Of first 65 most popular programs, 14 originate in WCLO studios and we offer these with a pre-determined audience to National advertisers wishing to make test campaigns in this rich market. Here they are — WCLO Muleskinners — 16,000 requests 12 months. WCLO Newsflashes — From News Rooms Janesville Gazette. WCLO Reading Hour — Professional impersonator. WCLO Dixie Minstrels — Tremendously popular. WCLO Aunt Em 'n' Si — Organ request program. WCLO Studio Frolic — 20 to SO artists. WCLO Walter Goetzinger — Best known organist in Wisconsin. WCLO Mystery Plays — Excellent cast. WCLO Walt and Ray — Organist and Reader. WCLO Uncle Sid's ABC Club — 2nd largest club in State. WCLO Hymn Time — Large adult following. WCLO Scribbled History — Most original recorded program on air. WCLO Pfeiffers Old Timers — On air 2 years. WCLO Barn Dance — On air two years, very popular. Ask for copy of WCLO Market Survey — first of its kind in the industry, gives definite audience picture. Edgar H. Felix says of survey, "The findings upset such fallacies as the arbitrary 100-mile radius method of rating used by a chain." June 9th issue "Advertising & Selling." WCLO RADIO CORPORATION Affiliated with Janesville Daily Gazette 100 Watts Janesville, Wis. 1200 Kilo LATEST WESTERN ELECTRIC TRANSMITTER WILLIAM BENNING, musical director of WTMJ, directed a special program over an NBC network celebrating the fifth anniversary of WTMJ, shortly after midnight July 25. The station originally was opened as WKAP in April, 1927. Niles Trammell, NBC Chicago vice president, spoke during the program. A PRESIDENTIAL poll has been inaugurated by Guy C. Earl, Jr., president of KNX, Hollywood. Listeners are urged to cast a straw vote for either Hoover or Roosevelt. Last fall a similar poll on nominations resulted in the selections of the present candidates. CKOK, Detroit Windsor, received 13,962 pieces of mail the first 14 days the station was on the air. Many letters were from DX fans. NEW STUDIOS of KFBI, formerly KFKB, Milford, Kan., were opened in Abilene, Kan., with special programs during the week of July 11. Director of the station is J. Buryl Lottridge, formerly an entertainer on WHO, Des Moines, and WLIB and WLS, Chicago, later on the managing staffs of KCRC, Enid, Okla., and KFH, Wichita. The announcing staff includes Cecil Holman, also a continuity writer, Georee Wilkes and Fred Wiengarth. K. W. Pyle is chief engineer, and John Allen and Calvin Miller are operators. Washington Visitors* C. W. Burton, WEEI, Boston Ted Husing, CBS. New York John Gillin, Jr.. WOW, Omaha John Henry. KOIL. Council Bluffs F. P. Manchester, WAAW, Omaha C. E. Tuttle, Jack Kahn and Father M. M. Tennessen. Red Oak, la. George W. Trendle, Harold O. Pierce, Edward L. Warner and J. I. Bell, WXYZ, Detroit H. J. Brennen and Robert M. Thompson, WJAS, Pittsburgh Credo Harris. WHAS. Louisville, Ky. John V. L. Hogan, New York Frank Falknor. Chicago Edgar Felix, New York P. J. Hennessey, Jr., NBC. New York H. H. Yoemans, Athens, Tenn. Clarence Juneau and W. A. Sherwin, KTM. Los Angeles Bob Kaufman, KELW. Burbank, Cal. J. M. Heaton, KGIX. Las Vegas, Nev. C. R. Cummins, WEAK, Williamsport, Pa. W. G. H. Finch, Hearst Radio Stations, New York Loyd Briggs, RCA, New York J. H. Rvan, WWVA, Wheeling, W. Va., and WSPD. Toledo Herman S. Hettinger, University of Pennsylvania, Philadelphia Dr. Leon Levv. Isaac D. Levy and John G. Leitch, WCAU, Philadelphia S. M. Kintner, W. C. Evans, J. J. Jackson, Dr. Frank Conrad, Ralph N. Harmon and Frederick H. Wood, KYW, Chicago, and Westinghouse. Richard Gimbel, Benedict Gimbel, Jr., and H. Bart McHugh, WIP-WFAN, Philadelphia *A register of visitors at the offices of the Federal Radio Commission, the National Association of Broadcasters and BROADCASTING, July 15-30. Commission Shake-Up (Continued jrom page 7) 190 employees in the abolished division, all but about 30 of whom are in the field. How many will be retained is not yet known. The Commission also takes over the $490,000 appropriation of the Radio Division for the current fiscal year, which began July 1. The executive order, issued by President Hoover pursuant to terms of the economy act, directs the Commission to dismiss officers and employees not indispensable to the service, to make such changes in title designations and duties of such officers and employees as it may deem necessary, and to return to the Treasury all appropriations or unexpended balances not necessary to maintain the Commission. Those employees retained by the Commission will continue at their present compensation and classification status under the law. By acquiring the Radio Division, the Commission assumes full regulatory control of all radio operations in the country, other than those maintained by the military services and certain of the government departments. moD&sm. To give the Advertiser MAXIMUM COVERAGE, from New Western Electric Dynamic Microphones to the Newest Accomplishment of the Bell Laboratories in Broadcast Transmitters, KMBC Equipment is Modernized. To give the Advertiser MAXIMUM CIRCULATION, from Creation and Production of Programs to the Effective Merchandising Thereof, KMBC is Departmentally Modernized. KM B C of KANSAS CITY The Free-Ad Racket {Continued from page 9) per taking advertising accounts on the same basis! The inconsistency of some of the I pleas that the advertiser is not yet I prepared to expend any money for j advertising is illustrated by a let 1 ter on the stationery of the Gray i Gone Laboratories, Hollywood, Cal. j Financially Sound "WE ARE certain that if you will I cooperate with us for a brief I period on a commission basis we ' will shortly be ready to buy sta I tion time from you," the letter : states. "Our cash resources will t not permit us to buy time from 1 your station just yet." On the next page the writer states: "The Gray-Gone Labora I tories is firmly established finandaily." All of which makes us more 1 convinced than ever that the 1 proper disposition of all such time I give-aways is the most convenient waste basket. The sooner all broadcasters cooperate in such a procedure the sooner the racket will cease. Page 20 BROADCASTING • August 1, 1932