Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000703
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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F, ROM 5,000 WATTS TO 25,000 WATTS i i i jj s| II ra! 3D i a avi Power increased but no increase in rates A new deal for today's advertising dollar! On August 12th WBT enters a new era of service to commercial sponsors and listening audience, with power increased from 5,000 watts to 25,000 watts. Rate Card No. 5, effective August 1, 1932, shows no increase in rate over the previous card. In fact, by providing additional discounts for quantity of broadcasts, lower rates are available to consistent advertisers! No radio advertising schedule should be completed without first giving full and due consideration to WBT's commanding, strategic position in the broadcast field . . . its coverage over a constellation of cities, towns and communities of the two Carolinas — and beyond. A market of splendid proportions readily reached by WBT at remarkably modest cost. Truly a new deal for today's advertising dollar! CLEAR CHANNEL FULL TIME 2 5,0 0 0 WATTS STATION atoi i \ | I tin s aste | eopl OB >y : T jes ati WBT ▼ f mw 1 1 in * Key Station of the Dixie Network of the Columbia Broadcasting System INCORPORATED WILDER BUILDING CHARLOTTE NORTH CAROLINA iugust 1, 1932 • BROADCASTING