Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000705
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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B ROAD CAST I N C Published V 1 o xt a Senii-Monthly • V Ol. 6 j>0. 4 THE NEWS WASHINGTON, D. C, AUGUST 15, 1932 . gf^SjJ GAZINE OF THE FIFTH ESTATE WNAC WEEI WAAB WBZ ndIrd Yankee Network Popularity Confirmed By 19 ACS A TELEPHONE i*.fAT\JH INTERVIEWS in Metropolitan Boston ALL OTHER STATIONS BOSTON STATION POPULARITY PERCENTAGES BROKEN DOWN INTO ONE AND TWO HOUR PERIODS **ALL WBZ OTHERS 11.6% 12.4% 10.7% 8.7% 16.7% 4.0% 7.8% 3.6% 17.1% 4.0% 46.3% 3.2% 25.7% 1.9% WNAC WAAB WEEI 9-11 A.M. *34.7% 24.8% 16.5% 11 1 P.M. 33.8% 13.9% 32.9% 1-3 " 36.6% 19.1% 23.6% 3-5 " 19.8% *48.1% 20.7% 5-7 " *25.4% *31.0% 22.5% 7-8 " 19.2% 9.3% 22.0% 8-10 " 28.4% 12.6% 31.4% All day average 27.2% 22.6% 25.3% **WLOE, WHDH, WBSO and WLEY. all Metropolitan Boston Stations. Tables computed and authenticated by Walter Mann & Staff. * Programs originated by the Yankee Network Similar survey conducted in Providence, R. I., showed WEAN (Yankee Network Station) substantially leading in popularity. We now have on the press a comprehensive book on New England and the Yankee Network. Write for a copy on your business letterhead. SHEPARD BROADCASTING SERVICE, Inc., BOSTON Business Office — One Winter Place Exclusive National Sales Representatives : SCOTT HOWE BOWEN, Inc. New York-Chicago-Detroit-Kansas City-San Francisco-Omaha I] \WANKEE NETWORK M \ 1 WFROM WHICH NEW ENGLAND HEARS ITS RADIO