Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000706
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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WLW s ISew Field Merchandise Service Removes Guesswork from Radio Advertising To educate the wholesaler and retailer in the use of broadcasting to sell goods; to arrange effective tie-ins with the advertiser's radio program; to install timely display material, are only a few of the functions performed by the Field Merchandise Service pioneered by the great 50,000-watt Radio Station WLW. From the individual reports of every call made, the advertiser can tell from week to week just what his advertising is accomplishing. This department is supervised by a radio merchandising expert of national prominence. The results have been phenomenal. A request from advertising and sales executives will bring the entire plan and our splendid 72-page portfolio. Write us today. Wholesalers and retailers within the WLW primary zone are called on and shown the advantages of cooperating with the advertiser's radio program. Window displays and other promotional material is installed. Distribution is extended when needed. m Hi NEAR THE CENTER OF THE DIAL The entire radio advertising campaign is explained and the retailer is shown how it helps him sell goods. NEAR THE CENTER OF POPULATION THE i It OS LEY POWEL CROSLEY, Jr., President RADIO CORPORATION CINCINNATI BROADCASTING • August 15, 193