Broadcasting (Oct 1931-Dec 1932)

The Business of Broadcasting Current News About Accounts, Pending Schedules, Transcriptions, Representatives and Apparatus; Notes from the Stations STATION ACCOUNTS KMOX, St. Louis, has just broken the strongly organized ban on radio advertising sponsored by the Associated Retailers Association by signing B. Nugent Brothers Dry Goods Company Stores for daily broadcasts, six days a week, 10:30 to 10:45 a.m. A a jump in sales was reported after the first broadcast. The agreement of the Associated Retailers had eight more years to run. EMIGRANT INDUSTRIAL SAVINGS BANK, New York, through N. W. Aver & Son, has contracted for a thirteen-week semi-weekly series on WOR, Newark. Prichard & Constance, Inc., (shampoos) have also signed for a thirteen-week semi-weekly series. Renewals on WOR include Selbert Wilson, Inc., New York, (furs) and the Corn Products Refining Co. (Karo corn syrup). WHARTON Chicken Loaf Co., Washington, Dallas and Chicago, (food products) is sponsoring Plantation Days, music and dramatic show by allcolored cast, on WIBO, Chicago, Wednesdays at 8 p.m., CDST. Show has been sustaining feature for several months. Account handled direct. General information about dogs given by Norman Ross is sponsored by the Thornton Greyhound Race Track, Chicago, on WIBO, Chicago, six mornings a week during August. Account handled direct. PHILADELPHIA Storage Battery Co., Philadelphia, (Philco radios) has signed for a week of spot electrical transcription broadcasts with WMAQ. Chicago, effective Aug. 15, to call attention to special contest in conjunction with Philco (radio receiver) dealers. Account handled direct. EVANS Fur Company, Chicago, has signed for twice-weekly programs on WLS, Chicago, effective immediately, with music and fur fashion notes. Programs are scheduled Sundays at 2 p.m., and Fridays at 2:15 p.m. Account handled direct. KFI, Los Angeles, reports these new accounts: Hygrade Sylvania Co., (tube manufacturers), through New York offices of Cecil, Warwick and Cecil agency, 15 minute E. T. once weekly for 26 weeks; Dr. Hiss Foot Clinics, from Los Angeles office of Roy Alden and Associates, twice weekly for 16 weeks on the Melisse's fashion program; Ball Brothers (fruit jars), through Applegate Advertising Agency, Muncie, Ind., twice weekly for 7 seven weeks on household broadcast; W. and J. Sloane, 42 sponsorships of daily news flashes via Roy Alden and Associates agency. "AL AND MONNIE," a series on boys in their teens with a drug store soda fountain as a locale, has been started on KFOX, Long Beach, Cal., under the sponsorship of Almonmilk, a new fountain drink recently placed on the California market and soon to be launched nationally. NEW NATIONAL accounts reported by WMAL, Washington, are Rumford Chemical Co., Rumford, R. I. (baking powder) two 15-minute programs weekly for 31 weeks by Scott Howe Bowen through Atherton-Courier, New York,; Popsicle, Inc., New York, (confection) 15-minute transcription weekly, by Scott Howe Bowen, through Samuel Croot Co., New York; Shell Eastern Oil Co., New York (oils) daily 5-minute road report, through J. Walter Thompson, New York. POLITICS is consuming considerable time on KNX, Hollywood, with candidates for local, state and national offices buying time direct or through agencies. Among the accounts now being carried are those of Maj. Richard M. Cannon, running for Congress; Mark Jones, Los Angeles attorney, running for district attorney; and the Rev. Martin Luther Thomas, running for state assembly. The Rev. Ethel Duncan has also contracted for daily 15-minute periods for a year for her "Good Samaritan of the Air," a charitable campaign program, handled by Eleanor Germo as agent. WFBR, Baltimore, has signed Popsicle, Inc., New York (confection) through Scott Howe Bowen. Starting Aug. 8, WFBR became affiliated with the Baltimore News, Hearst paper, carrying its "Globe Trotter" news flashes. POLITICAL accounts took considerable time over WHAS, Louisville, in recent weeks, with Senator Albin W. Barkley and his opponent for the Democratic nomination, George B. Martin, and John Y. Brown, candidate for Congress, leading the array of politicians buying time. ACCOUNTS reported by KFJF, Oklahoma City, include: Crazy Crystals Co., Mineral Wells, Tex. (mineral water) ; Medicinal Oil Laboratories, Fort Worth, Tex. (medicines) ; Iodine Products Corp., Fort Worth (medicines). NATIONAL STUDIOS, Kansas City (photography) has taken time over WD AY, Fargo, N. D., which reports that it is also handling the Bisquick account and the insecticide account of the Acme White Lead & Color Works, Detroit. WMT, Waterloo, la., reports the following accounts: Dr. Dalsbos, Rochester, N. Y.; Thomson & Taylor, Chicago (root beer), and Rainwater Crystals, Canton, 0. NETWORK ACCOUNTS AMERICAN TOBACCO Co., New York (Lucky Strike) on Sept. 10 renews its "Lucky Strike Hour" over basic NBC-WEAF network (except WTIC but with WFI and WLS added), over Northwest, Southeast and South Central NBC network (except KVOO but with WBAP added) and over NBCKPO network, with KOA, KSL, KGU, KFSD and KTAR added, Saturday, 10-11 p.m., EDST. On Sept. 27 the Tuesday night presentation, with police dramatizations, will also be renewed over practically the same network. Lord & Thomas, New York, handles the account. NBC announces that Ben Bernie, "The Old Maestro" on Sept. 13 will begin a 52-week Tuesday night series over 40 NBC-WEAF stations for Blue Ribbon Malt. Stations east of and including Salt Lake City will get the program 9-9:30 p.m., EDST, with Pacific Coast stations getting it at 12:30 a.m., EDST. NATIONAL BISCUIT Co., New York (Wheatsworth crackers) on Aug. 15 begins a 13-week "Wheatsworth Program," a one-man singing, talking and piano act, over a selected NBC-WJZ eastern network, Monday, Wednesday and Friday, 8:15-8:30 a.m., EDST. Batten, Barton, Durstine & Osborn, New York, handles the account. GILMORE OIL Co., Los Angeles, on July 29 renewed its contract for "Gilmore Circus" on the NBC-KGO network, daily from 7:30 to 8:30 p.m., PST. Botsford-Constantine & Gardner, Los Angeles, handles the account. INVESTORS SYNDICATE, Minneapolis, has signed contract with CBS for a 13-weeks series, Sunday, 7:30 to 7:45 p.m., EST, beginning Oct. 9, type of program to be determined later. Erwin, Wasey & Co., Chicago, handles the account. F. W. FITCH Co., Des Moines, la., (hair tonic) on Nov. 24 renews the "Fitch Professor" with Helen Mores and male trio for 26 weeks on basic CBS network and four supplementary stations, Friday, 11:15-11:30 a.m., EST. Battenfield & Ball, Des Moines, handles the account. GENERAL FOODS Corp., New York (Postum) on Sept. 23 begins a 35week series, the "Christy Walsh Football Show," over 35 CBS stations, Friday, 9-9:30 p.m., EST. Young & Rubicam, New York, handles the account. LaCHOY FOOD PRODUCTS, Inc., Detroit, (canned Chinese foods) on Sept. 13 begins a new program over 10 CBS stations, Tuesday and Thursday, 11-11:15 a.m., EST. N. W. Ayer & Son handles the account. LEHN & FINK PRODUCTS, Inc., New York (Pebeco toothpaste) which renews on CBS Aug. 16 has changed the title of its Tuesday, 11:15 a.m. program, EDST, to "Present Day Pioneers." Ida Bailey Allen and intrumental trio will be featured. TASTYEAST, Inc., Trenton, N. J., on Aug. 29 renews its "Tastyeast Jesters" program over a selected NBCWJZ network, Monday, 7:15-7:30 p.m., EDST. Stack, Goble Advertising Agency, New York, handles the account. GENERAL ELECTRIC Co., New York, on Sept. 18 begins the "GE Circle," featuring operatic and concert stars in favorite songs, over the NBC-WEAF and supplementary Northwest and Orange networks, with KOA and KSL added, Sunday, 7:308 p.m., EDST. Batten, Barton, Durstine & Osborn, New York, handles the account. AMERICAN KITCHEN PRODUCTS Co., New York (Steero bouillon cubes) on Sept. 7 renews its program over WEAF, WEEI, WJAR, WTAG, WCSH, WFI, WFBR, WRC, WGY, WBEN, WCAE, WTAM, WWJ, WSAI, KYW and KSD, Wednesday, 10:15-10:30 a.m., EDST. Gypsy singers, balalaika orchestra and cube crockery talk will be featured. PROSPECTS RCA VICTOR Co., Inc., Camden, N. J., (radio sets, phonograph records, combination sets) makes up its lists during August, using radio as well as other media of advertising. Lord & Thomas, New York, handles the account. Mclaughlin gormley king Co., Minneapolis, (Ever Green, Pyrocide No. 20 and Selocide) makes up lists during August and September, using radio and other media. Batten, Barton, Durstine & Osborn, Inc., Minneapolis, places the advertising. THE ABNER DRURY Co., Washington, has named the Henry J. Kaufman Agency, of that city, to direct its advertising of Royal Pilsen, near beer, and Prince of Ales, ginger ale. Radio, as well as other media, is being used. AGENCIES AND REPRESENTATIVES THE GOTHAM ADVERTISING Co., New York, will place the major portion of this year's advertising of the Hecker-H-0 Company, Inc., (cereal) of Buffalo, N. Y., according to an announcement by W. H. Thornburg, of the sales and advertising committee. Gotham will handle export advertising of all of this manufacturer's products, and will place the domestic advertising on all products in territories excluding New England and the Pacific Coast, where the H-0 Oats campaign will be placed by Chambers & Wiswell, Inc., of Boston, in the New England territory, and by the San Francisco office of McCann-Erickson on the Pacific Coast. The Gotham Company also will handle campaigns on Presto Cake Flour and Hecker's Cream Farina in all sales territories. A year's contract has just been signed with CBS. INGALLSADVERTISING, 137 Newbury St., Boston, places radio advertising for: Field and Flint; Dutchland Farms and Riverside Boiler Works (S. M. Fisher in charge) ; Friend Brothers, Inc.; Cranberry Canners, Inc. and New England Ice Dealers Association (Miss Emily Woodward in charge); Little Tree Farms( Earle W. Lancaster in charge). THE BRISTOL-MYERS Co., New York, (toilet articles) has named the Ronalds Advertising Agency, Ltd., of Montreal and Toronto, to handle its advertising in the Dominion of Canada. MACY AND KLANER, Inc., midwest representatives of Scott Howe Bowen, Inc., announce the addition to its staff of Edward E. Voynow and Lawrence Field, both formerly of National Radio Advertising, to direct the radio division of the business. WILLIAM JENKINS ADVERTISING, 220 South 16th St., Philadelphia, handles radio accounts of James Lees & Sons Company (Minerva Yarns). A. W. Armstrong is radio executive. THE GREENLEAF Co., 216 Tremont St., Boston, handles radio advertising for: Carpenter-Morton Co.; M. Hoffman & Co.; Jenney Mfg. Co.; LeopoldMorse Co.; Nashua Baking Co.; Slayton-Learoyd, Inc.; Whiting Milk Companies; Boston Institute of Advertising. Harold E. Fellows is radio director. THE GRISWOLD Co., 17 East 49th St., New York, places radio advertising for Mandeville & King Co. and The Nation magazine. THE GRISWOLD-ESHLEMAN Co., 2700 Terminal Tower, Cleveland, handles radio accounts of: Metropolitan Paving Brick Co.; Building Arts Exhibit, Inc. LAWRENCE C. GUMBINNER Agency, 9 East 41st St., New York, places radio advertising for: Eugene, Ltd.; Frostilla Co.; Goodall Worsted Co.; Norwich Pharmacal Co. WALTER J. DAMM, promotion manager of the Milwaukee Journal, operator of WTMJ, has announced the appointment of Free & Sleininger, Inc., as Chicago representative of the station. This appointment, effective Aug. 1, is designed to foster closer personal contact between WTMJ and the buyers of spot advertising periods, according to Mr. Damm. MILNE & Co., Inc., 714 Exchange Bldg., Seattle, handles radio accounts of: Roman Meal Co.; G. P. Halferty & Co.; New World Life Insurance Co. R. P. Milne is radio representative. RUDOLF MOSSE, Inc., 420 Lexington Ave., New York, places radio advertising for: Michel Cosmetics — radio in Mexico; Nozaki Brothers — radio in U. S. I. A. Vladimir is in charge. August 15, 1932 • BROADCASTING Page 19