Broadcasting (Oct 1931-Dec 1932)

HARMAN-McGINNIS, Inc., 1005 Builders Exchange Bldg., St. Paul, Minn., handles radio accounts of: Boote Hatcheries; Rochester Chick Hatchery; Farmer Seed & Nursery Co.; U. S. Bedding Co.; J. T. Mcmillan Co.; Independent Silo Co. THE ALBERT P. HILL Co., Inc., 233 E. Oliver Ave., Pittsburgh, places radio advertising for Pratt & Lambert, Inc. Herbert Gesregan is radio contact man. W. S. HILL Co., Inc., 323 Fourth Ave., Pittsburgh, handles radio accounts for Federal Tobacco Co.; Hankey Baking Co.; Health Laboratories, Inc. HOMMANN, TARCHER & SHELDON, Inc., 551 Fifth Avenue, New York, places radio advertising for Smith Brothers and The Mennen Co. Wm. E. Larcombe is in charge of radio division. L. H. WALDRON ADVERTISING Agency, 19 West 44th St., New York, handles Merckens Chocolate Co., Inc., radio account. Miss Jane Stimson is in charge of radio department. D. S. HASTREITER, formerly Detroit representative of Scott Howe Bowen, Inc., has joined the advertising staff of the Detroit Times. THE RADIO Audition System, of Boston, has placed its advertising account with Results, Unlimited, of the same city. MARTIN-PILLING-SHAW, Inc., 1828 Lewis Tower, Philadelphia, handles radio accounts of: Brandle & Smith Co.; Crowell Publishing Co.; Morrison & Co.; Pie Bakeries, Inc.; Ludington Management, Inc. PHILIP J. MEANY Co., 816 West 5th St., Los Angeles, places radio advertising for: Kip Corp.; Mission Dry Corp.; Pierce Brothers. Len Cunningham and Hardesty Johnson are in charge of radio division. McJUNKIN ADVERTISING Co., Chicago, is handling the spot account of Citrus Products Co., Chicago, for its Popsicle Service, Inc. (confection) featuring a children's hour. Transscriptions are through Scott Howe Bowen, Inc. ADDISON LEWIS & ASSOCIATES, 1511 Foshay Tower, Minneapolis, places radio advertising for: Goodrich Gamble; Glenwood Inglewood Co.; Gregg Manufacturing Co.; National Citizens Mutual Insurance Co.; Northwestern Consolidated Milling Co.; Northwest Ice Cream Manufacturers Assn. Addison Lewis is in charge of radio department. LOOMIS-CLAPHAM-WHALEN Co., 21 West 10th St., Kansas City, Mo., handles radio accounts of: D. J. Lane; Lucky Tiger Manufacturing Co.; Morris Plan Co.; Sodiphene Co. F. E. Whalen is in charge of Lane, Lucky Tiger and Sodiphene. James R. Reese has the Morris Plan account. THE McCORD Co., Inc., Rand Tower, Minneapolis, places radio advertising for: General Mills, Inc.; Tropic-aire, Inc.; F. H. Pfunder, Inc.; M. W. Savage Factories, Inc.; Minneapolis Gas Light Co. C. G. Noble is in charge of radio department. THE JAY H. MAISH Co., 400 So. Main St., Marion, O., handles the Gasson's Poultry Farms radio account. Howard Swick is in charge. MANKE OSBORN ADVERTISING, 406-407 Dwight Bldg., Kansas City, Mo., places radio advertising for: D. D. D. Corporation; Veterans Foreign Wars of the U. S.; Sumner Elliott Mfg. Co.; Knox Co. FRANK WRIGHT & Associates, Actico Bldg., Oakland, Cal., radio advertising and station representatives, announces extension of its quarters on the occasion of its fifth anniversary this month. From its studios, programs are being originated for KROW and KTAB, Oakland, with both of which Mr. Wright was formerly associated. STATION NOTES WCCO, Minneapolis, on Sept. 1 will begin operating with its new 50,000 watt Western Electric transmitter. Advertisers this month were given the opportunity of renewing their contracts before Aug. 31 for a year at present card rates. New accounts are being accepted on the same basis. WOR's engineer department, under direction of J. R. Poppele, will install the amplifying system at Sea Girt, N. J., to carry the address of Franklin D. Roosevelt on Aug. 27 to more than 200,000 visitors expected. A HANDSOME NEW FOLDER, detailing coverage areas, rates and other data has just been issued by KFYR, Bismarck, N. D. WFAA, Dallas, has issued a new rate card, effective Aug. 1, in which the 13time quarter-hour has been reduced approximately 10 per cent and the 13time half-hour rate slightly more than 15 per cent. NEW DISCOUNT brackets for consistent advertisers are included in the new rate card issued by WBT, Charlotte. Though the station this month increased to 25 kw. power, there are no rate increases. In fact, rate decreases are shown on daytime announcements formerly quoted flat. GOVERNORS of the two Carolinas, and special talent brought from the CBS studios in New York, participated in the inauguration of the new 25 kw. transmitter of WBT, Charlotte, Aug. 12. The CBS Dixie Network carried the dedicatory program for a half hour, and municipal and civic leaders participated in the 24-hour continuous program which followed. PROGRAM NOTES GOV. FRANKLIN D. ROOSEVELT, Democratic nominee for President, carried the principal western states against President Hoover in a poll just completed by KNX, Hollywood, Cal. Roosevelt polled 56,222 votes as against 22,614 for Hoover. The Democratic nominee carried Arizona, California, Idaho, Nevada, Montana, Oregon, Washington and Wyoming, whereas the presidential incumbent won Colorado, New Mexico and Utah. WLS, Chicago, will broadcast highlights of Illinois State Fair, Springfield, for the sixth successive year, beginning Aug. 20, and will broadcast accounts of important events at the Indiana State Fair beginning September 3. The station will also handle the broadcast of the National Swine Show Aug. 25 at the Illinois Fair. WHP, Harrisburg, Pa., recently rebroadcast a two-way aviation communication test between two planes of the Pennsylvania National Guard, the squadron's ground station at Middletown and WHP. The rebroadcast, part of a local educational series, was made during a flight of the planes over Harrisburg and Mt. Gretna. THE INITIAL program on the newly organized New England network was staged the night of Aug. 3 from WTIC, Hartford, featuring its concert orchestra under the direction of the distinguished Dutch-American composer and conductor, Christiaan Kriens. Linked with WTIC were WTAG, WEEI, WJAR and WCSH. AFTER FOUR and a half years on the air with straight beauty talks, Burnhams, Inc., Chicago, (cosmetics) has supplemented its program on WBBM, Chicago, with vocal music, using Phil Por^erfield, baritone. Gertrude Sheldon is giving the talks in the absence of Mary Mould, sent to Europe by the client to study new methods of beauty aid. THE BRITISH Broadcasting Corp. recently presented Jasper Maskelyne, famed magician, in a radio address. The magician explained some of his tricks to the unseen audience. EQUIPMENT WESTINGHOUSE E. & M. Co., Chicopee Falls, Mass., has begun shipment of primary frequency standards equipment ordered by the Radio Division, Department of Commerce, for its Grand Island, Neb., standard frequency monitoring station. Benjamin E. Wolf is now manager of the Grand Island station. DOOLITTLE & FALKNOR, Chicago, has received an order for a new 100-B transmitter and frequency monitor from KGBU, Ketchikan, Alaska. An order for a new crystal control from WREC, Memphis, is also announced. TWO NEW BULLETINS giving full technical descriptions of new apparatus have just been issued by RCA Victor Co., Camden, N. J. Bulletin No. 21 describes new studio speech equipment. Bulletin No. 18 describes the new Type 250-W 100 to 250 watt broadcast transmitter. SHURE BROS Co., 337 W. Madison St., Chicago, has issued a catalogue and data file sheet on microphones and microphone accessories, together with information on microphone repairs in which it specializes. NEW SPEECH INPUT equipment, ordered from Western Electric Co., has been installed in the Omaha remote control studio of KOIL, Council Bluffs-Omaha. Copyright Parleys Reopen (Continued from page 5) money realized from its use. At every impartial source where we have discussed this plan and asked for frank comment on it, it has been heartily endorsed. * * * "The effect of the plan is to place the greatest cost for the use of music upon those who make the greatest use of it, and to make the cost proportionately less for those who make a lesser use * * * ." "If the price we propose to charge is exorbitant, unreasonable or in disproportionate relation to the amount realized by the user of the service as a result of its use, then we are all wrong. If, on the other hand, the price is reasonable in view of the value given, then it seems to us to be entirely up to the user to decide whether he will avail himself of the service or will secure his music from the public domain, in which there is a tremendous supply of the very finest qual-. ity available for his free and uninrestricted use. * * * "Your suggestion that it should take a period of 'approximately two years to work out a definite schedule of rates which will be satisfactory to the Society and to the broadcasters' is not acceptable to us. * * * Aid to Small Stations "THE PLAN we propose substantially reduces the fees to be paid by the small stations — those who derive the least gross revenue from the use of music. In the intermediate class of stations, it should slightly increase the rates; whereas for the largest stations — those which derive the greatest gross revenue from the use of copyrighted music — the rates are very substantially increased. In the case of key stations on networks, the cost is entirely on them in relation to a network broadcast, as to that particular program, for license fees to our Society. "Obviously, the result of applying this plan is to greatly increase costs for the key stations of the two networks mentioned in your letter. And equally obviously, if some formula which will result in spreading the cost over all the stations can be continued in effect, such a plan would for good business reasons receive the support of key stations. "We shall be very glad indeed to conduct further negotiations with your committee, but inasmuch as for more than a year the Society has been engaged in an almost continuous effort to secure from the broadcasters themselves a formula which they would approve, and inasmuch as neither your committee nor your association is empowered to commit any of its members, and inasmuch as a great many of the broadcasting stations do not hold membership in your association, there must be some definite decision to the end that all concerned may proceed with some knowledge as to what their future commitments must be in regard to the use of copyrighted music. "So that your committee may know in advance of further negotiations just exactly what we have in mind, let me state that the following is the basis upon which the license of this Society will be avail(Continued on page 29) IMHMMI/ OPEN FOR CONTRACT— PEAK TIME on the Nation's Capital Station ~ WMAL WASHDINcGTON m Most favorable time is now available for national advertisers because WMAL will shortly sever its affiliation with CBS. ^B___. WMAL COVERS THOROUGHLY ONE OF THE MOST WEALTHY MARKETS IN AMERICA ^ — A stable market whose high — A market in which it purchasing power has not been as severely affected by the Depression as have most other communities .... 33 1/3 and 78 r.p.m. / j Western Electric Turntables II III I II I IV has brought consistent sales results to its national and local advertisers .... Page 20 BROADCASTING • August 15, 1932