Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000725
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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KMOX KEY STATION OF THE MISSISSIPPI VALLEY ST. LOUIS 50.000 watts • Use a "giant of the air" for your St. Louis or Mississippi Valley radio campaign. 1,800,000 people in the KMOX concentrated Primary Listening Area. 30,000,000 people in its tremendous Secondary Listening Area. The greatest Advertising Value in Mid-west coverage! KMOX • With its 50,000 watt transmitter on a cleared channel, is heard regularly throughout the entire Mississippi Valley. It is the only radio station capable of providing satisfactory full time reception to listeners in the St. Louis trade territory. ■ ^ k A a^^^ V> • Mail report shows average of 42 states heard l^k f^rl V J from daily during past year. \f K A \f * Maintains the finest network program standard I 1 V J of the Columbia Broadcasting System, insuring for KMOX its audience the best radio entertainment and special broadcasts. s ;?cf. • Is located at the most , strategic, point in the United States. KMOX broadcasts from the center —not the rim. ' , ' . 'I'-IV': T ' ' "' ' First Department Store to Use Radio in St. Louis Uses KMOX Nugents, first of St. Louis' leading Department Stores to break from the agreement of St. Louis Retailers who, for the , past seven years, have banned Radio as an advertising medium* is heard over KMOX every ' morning at ten thirty. Nugents programs known as "Nugent's Musical Store News," are conducted by Sally Walker, whose friendly chats about special shopping values are interspersed with lively music. Nugents report large increased sales for the items Miss Walker recommends, and many departments are obtaining results; they were unable to secure through other media. Nugents selected KMOX because of the intense local interest which KMOX enjoys, and because of its complete coverage of the St. Louis trading area, extending upwards of 200 miles in all directions. THE VOICE OF ST. LOUIS, INC. OPERATING KMOX 50,000 Watts • 1090 Kilocycles* 275.1 Meters Studios and Offices: Mart Building, St. Louis, Mo. Transmitter: Baumgartner Road, St. Louis County BASIC STATION OF THE COLUMBIA BROADCASTING SYSTEM August 15, 1932 • BROADCASTING Page 21