Broadcasting (Oct 1931-Dec 1932)

Madrid Delegates Named (Continued ment of the economy measures, but he then notified the President that he could not afford to attend the conference. Undersecretary o f State William R. Castle, Jr. also rejected an appointment. Judge Sykes — a Democrat — was named as a result of the resignation of Maj. Gen. Charles McK. Saltzman as chairman of the Commission last month. His long experience on the Commission, it is felt, will prove invaluable to the American delegation, particularly with regard to the expected controversy on widening of the broadcast band, favored by the NAB. Louis G. Caldwell, attorney, and chairman of the NAB international broadcasting committee, is now in Europe and will attend the Madrid sessions representing the organized broadcasters. Jolliffe's Name Surprising DR. JOLLIFFE'S appointment as a member of the delegation was unexpected. It had been assumed that he would be the chief technical advisor, rather than a delegate. He has an "open mind" on the question of enlargement of the broadcast band, and his expert knowledge of allocation engineering and of the vicissitudes of existing North American broadcasting conditions likewise are considered advantageous from the broadcaster's point of view. Mr. Lichtenstein was appointed as a telegraph rather than radio member of the delegation. He is an amateur expert on code and cipher. His appointment, along from page 9) with that of Maj. William F. Friedman, cryptanalyst and head of the code and cipher section of the Army Signal Corps, as an advisor, is a clear indication that the State Department expects the Madrid conference to become a combined radio and telegraph conference. Conference Merger Seen THE FIRST order of business of the Madrid meeting will be to determine whether the International Radio Conference will combine its sessions with those of the International Telegraph Conference, which meets concurrently in the same city. Early this year at the preparatory sessions, certain wire communications companies opposed combining the sessions because they did not wish to be subjected to the terms of an international treaty covering all communications, both wire and wireless as unquestionably would develop from such a joint session. Named as technical advisors to the American delegation are Dr. Irvin Stewart, State Department; Lieut. Comdr. E. M. Webster, Coast Guard; Maj. Friedman and Lt. Wesley T. Guest, Army; Lieut. Comdr. J. R. Redman, Navy; Dr. J. H. Dellinger, Bureau of Standards; H. J. Walls, Airways Division, Department of Commerce, and Gerald C. Gross, Radio Commission. Richard Southgate, acting chief of the Division of International Conferences, State Department, was named secretary general; Hugh Millard, second secretary of the American Embassy at Madrid, secretary, and R. Allen Haden, foreign service officer, State Department, assistant Secretary. In addition 15 translators and interpreters and clerks were appointed. 34 Private Delegates BESIDES the official delegates, invitations were extended by the Spanish Government to a score of private communications organizations to send representatives. Altogether, 34 such representatives, practically all of them well-versed in radio, have been named by these organizations. The American delegation sails for Europe August 17 aboard the S. S. Roosevelt from New York. Practically all of the representatives of private organizations plan to sail on the same vessel. A final meeting of the American preparatory committee was held at the Commission offices Aug. 5. While many proposals for revision of the existing international convention are on the agenda, affecting practically all phases of radio communication, only that dealing with enlargement of the broadcasting band, submitted by the International Broadcasting Union, of Europe, is of major interest to broadcasters. The United States delegation, is is said, will go to the conference uninstructed and with an "open mind," on this important issue, but will be drawn into the discussions, not only as a result of the U. I. R. proposal, but due to the fact that other North American delegations doubtless will foster the widening plan. The private organizations to be represented at the conference and their representatives are: Aeronautical Radio, Inc. — Paul Goldsborough. American Radio News Corp. — W. G. H. Finch. American Radio Relay League — Kenneth B. Warner, Paul M. Segal, Clair Foster. American Steamship Owners Ass'n — Robert F. Hand, Harold L. Cornell. American Telephone and Telegraph Co. — Eugene S. Wilson, Herbert E. Shreeve, Lloyd Espenschied, Laurens E. Whittemore. Associated Telephone and Telegraph Co. — Milton M. Price, Michael Schwartz. Columbia Broadcasting System — Lawrence W. Lowman. Globe Wireless, Ltd. — Ralph M. Heintz. International Telephone and Telegraph Co. — Logan Rock, H. H. Buttner. Representatives of affiliates of International Telephone and Telegraph Co. (a) For All America Cables and Commercial Cables, John Goldhammer and Morgan Heiskell; (b) for Mackay Radio and Telegraph Co., A. Y. Tuel and Haraden Pratt. Mutual Telephone Co. — F. G. Hummel. National Association of Broadcasters— Louis G. Caldwell. National Committee on Education by Radio — Armstrong Perry. Press Wireless, Inc. — Joseph B. Pierson. Radio Corporation of America — Colonel Samuel Reber. RCA Communications, Inc. — Colonel Samuel Reber, Lloyd A. Briggs, W. A. Winterbottom. Radiomarine Corporation of America— Charles J. Pannill. Tropical Radio Telegraph Co. — William E. Beakes. Western Union Telegraph Co. — Stanley J. Goddard, C. P. R. Goode, A. J. Deldime, L. C. Smyth. One Reason Why WOR IS FAVORED BY NATIONAL ADVERTISERS ^ Norwich Pharmacal Company, for their product Unguentine, broadcast a fifteen-minute program of thirteen weeks using outstanding stations in over twenty cities. ^WOR produced the lowest cost per inquiry with ^ These figures are not ours, but were the result 29,600 letters in the last four weeks of the cam of a careful study of the Unguentine program paign, 13.8 cents per inquiry! by the Lawrence C. Gumbinner Agency. Similar results are the regular experience of WOR advertisers. USE WOR America's Leading Independent Station Serving Greater New Jersey and New York Metropolitan Area BAMBERGER BROADCASTING SERVICE, Inc. NEWARK . NEW JERSEY New York Office: 144© BROADWAY . New York City Page 24 BROADCASTING • August 15, 1932