Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000731
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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Vv hy Advertisers choose and renew on WKRC WKRC is a basic station of the Columbia Broadcasting System. This fact in itself assures the advertiser of a large and responsive listener audience, as the Columbia Network was voted the most popular in every poll. This popularity could be maintained by carrying Columbia commercial programs only, but it is a WKRC policy to carry many of Columbia's famous sustaining programs as well. WKRC broadcasts many more network features than any other station heard in Cincinnati. WKRC operates on a full 19-hour schedule. Listeners know they can turn on the station in the morning and be assured of the finest programs on the air throughout the day and night. WKRC is located at the top of the dial (550 Kilocycles). This is a preferred position, proven by tests. Reception from stations on low frequencies is freer from interference and distortion. WKRC has the finest of technical equipment. The new 106-B Western Electric transmitter guarantees as nearly perfect 100% modulation as it is possible to obtain. To supplement the other new equipment, the station recently installed 78 and 33 l/3 Western Electric turntables. WKRC employees know that the station is dependent on operating revenue from advertisers. They know this will not continue unless the advertiser is pleased with the results. For that reason, you will find every WKRC employee ready and willing to cooperate at all times for the furtherance of the advertisers' interests which in reality are their interests. WKRC CINCINNATI i AN EVENING SCHEDULE OF MORE THAN 70% COLUMBIA PROGRAMS August 15, 1932 • BROADCASTING Page 2 7