Broadcasting (Oct 1931-Dec 1932)

STACK GOBLE Advertising Agency, 8 So. Michigan Ave., Chicago, places radio advertising for: Swift & Co.; Lady Esther Co.; K. A. Hughes Co.; International Vitamin Corp.; Standard Oil Co. (Indiana.) STEVENSON & SCOTT, Ltd., 276 St. James St., West, Montreal, Canada, handles radio accounts for: W. Clark, Ltd.; Brandram-Henderson, Ltd. H. E. Smith is in charge of radio department. SYVERSON-KELLEY, INC., 608 Mohawk Bldg., Spokane, Wash., handles radio accounts for: Diamond Ice & Fuel Co.; Johnson-Bungay Fuel Co.; Joyner Drug Co.; Kinman Business University; True's Oil Co.; Washington Water Power Co.; Ideal Laundry Co. TOMASCHKE-ELLIOTT, INC., 1624 Franklin St., Oakland, Cal., places radio advertising for: Cardinet Candy Co.; California Memorial Columbarium; Oakland Business District Association. W. E. Elliott is in charge of radio department. UNITED ADVERTISING AGENCY, INC.. 8 West 40th St., New York, places radio advertising for Tastyeast, Inc. F. G. Mettee is in charge of radio department. FRED L. SHAW, formerly of the Geyer Co., Dayton, 0., has been appointed manager of the publicity department of Brooke, Smith & French, Inc., Detroit. He is a pioneer radio operator, editor and publicity man for radio concerns. He now is engaged in private television research. ELWOOD J. ROBINSON Advertising Agency, 725 Security Building, Los Angeles, handles radio accounts for: Consumers Credit Co.; Pacific Finance Corp.; Douglas L. Skelly & Co. Harry M. Bennett is in charge of radio department. CAMPBELL-EWALD Co., Detroit, has been appointed to handle the cooperative advertising campaigns of the manufacturers' section of the American Gas Association. Between $1,000,000 and $2,000,000 is to be spent on advertising the first year. HARRY G. PENMAN, advertising, 2100 Fifth Avenue, Seattle, handles radio accounts for A. Kristoferson, Inc.; Western Hotels, Inc. H. G. Penman is in charge of the radio division. JOHN W. QUEEN, advertising and merchandising, 5 Park Square, Boston, places radio advertising for: Johnson Educator Food Co.; George C. Frye Co.; Carlton & Hovey Co. PROSPECTS THE NUMISMATIC Co., Fort Worth, plans to use radio as well as other media in a campaign to stimulate interest in coin collections. GuentherBradford & Co., Chicago, is in charge of account. CATERPILLAR TRACTOR Co., Peoria, 111., makes up its lists during September and plans to use radio as well as other advertising media. N. W. Ayer & Son, Inc., Chicago, handles the account. INDIANAPOLIS Retail Meat & Grocers Association has voted a $20,000 fund for an advertising campaign to be divided between radio and newspapers. CANADA DRY Ginger Ale, Inc., New York, makes up lists during September and will use newspapers along with other media. Account is handled by N. W. Ayer & Son, Inc., Philadelphia. LOUDON PACKING Co., Terre Haute, Ind., (Doggie Dinner, canned dog food) is planning a radio campaign to follow its newspapers and car card campaign. Account is being handled by Robbins & Pearson Co., Columbus, O. PROGRAM NOTES KOL, Seattle, will hereafter be a regular contributor to the Don Lee network through presentation of the "Midweek Jubilee" each Tuesday. KHJ, Los Angeles, releases the first half-hour of the feature. This program, together with the Isle of Golden Dreams, Magic Mirror and Frank Trevor's band from KOIN, Portland, Ore., augments the northwest offerings to the network. KOIL, Omaha-Council Bluffs, is getting jobs for the unemployed of the two cities by cooperating with the "Unemployed Married Men's Council." The council has registered unemployed men who will do work in barter for clothing, food, etc. The first program got work for 21 men in a half hour. Five minutes each evening is given to a representative of the council. GEORGE FRAME BROWN, author of "Thompkins Corners," has written a 3-act play under the same title for presentation with the original NBC cast in a transcontinental tour beginning at Philadelphia Sept. 26. COPIES of Walter Damrosch's 193233 musical appreciation course manual and students no*"e book are being prepared for mailing to public school teachers, music instructors and club leaders. A NOVEL shopping service was inaugurated by WINS, New York, on Aug. 15 with the first broadcast of "Shopping with Suzanna," a program designed to attract out-of-town listeners. News about articles in the manhattan department stores is broadcast. The program is carried three times a week. THE VOICE of William Beebe, noted scientist, will be transmitted by NBC from a point half mile below the surface of the sea the middle of September. Three NBC engineers have followed Beebe to Nonsuch Island, Bermuda, to prepare for the broadcast. KMPC, Beverly Hills, Calif., recently started a skit dealing with the everyday life of a young newly married couple, entitled "Breakfast with Sue and Jack." The feature will be on the air every day except Sunday from 7:45 to 8 a.m., PST. WLS, Chicago, is transporting its sacred program, Little Brown Church of the Air, to the Indiana State Fair Sept. 4, where it will be presented in public and broadcast over WKBF, Indianapolis. The station's Saturday Night Barn Dance troupe is to be split for a showing at the fair Sept. 3. Half of the company will remain in Chicago for the show in the Eighth Street theater. Both shows will be broadcast. A NEW promotional idea is being used by Princess Pat (cosmetics) in connection with the broadcasts of Oriental adventure tales bv Mahraj from WBBM and WLS, Chicago. Four women are calling on listeners who have written to the sponsor for the good luck charms offered in the broadcasts. If the listener is wearing the charm at the time the agent calls she is given an order worth $5 in cash. Critchfield and Co. handles the account. THE BRITISH Broadcasting Corporation recently presented a novel prop-ram entitled "As it Might Have Been," which was built around the assumption that broadcasting was in existence in 1902. CIRCUMSTANCES under which local men won the distinguished service cross are to be dramatized by KOIL, Omaha-Council Bluffs, during the autumn and winter. There are some 50 wearers of the "D.S.C." in the KOIL area, and the battle incidents responsible for each award will be reproduced. The program will be sponsored by the Barnsdall Petroleum Corp., owner of KOIL. "VIC AND SADE," new script act of domestic life, written by Paul Rymer of the NBC Chicago continuity staff, is credited with being one of the best mail pullers among sustaining programs originating in the Chicago studios. The program has been on a limi;ed network for two months. THE MORMON TABERNACLE Choir of more than 300 voices and the gigantic tabernacle organ of the Salt Lake City Mormon Tabernacle will go on the air over CBS Sept. 4 and at noon each subsequent Sunday. DAILY organ programs are to be presented by WIBO, Chicago, as the result of negotiations which made the dining room of the former Steuben Club (now non-existent) a new remote control point for the station. The dining room is equipped with a Kilgen organ, and Leo Terry has been added to the station's staff to play the organ. AN EXPERIMENT with a half-hour program of symphonic music presented every weekday morning by KYW, Chicago, pulled such a heavy mail response that the station's officials added another 15 minutes to the period. "Crooner" "CROONER" titles the newest of the series of motion pictures with radio broadcasting settings that seem to be the latest talkie vogue. It is an adaptation by Paramount from a story by Rian James and constitutes, as John S. Cohen, Jr., movie critic for the New York Sun says, "agreeable and fresh, if somewhat unimportant, entertainment." The story is obviously a play on Rudy Vallee's life, though the only similarity between the lead (David Manners) and Vallee seems to be that both use a megaphone. EQUIPMENT FIRST of the broadcasting stations to install the new velocity microphones developed by RCA Victor Co., Camden, N. J., is WCAU, Philadelphia. WESTERN ELECTRIC Co., New York, has issued a list of 169 stations employing W. E. reproducers installed and serviced by ERPI. A map showing the stations using its turntables, indicating whether 33 1/3 or 78 r.p.m., has also been prepared for distribution. S. K. MACDONALD, former Navy chief radioman and instructor in advanced radio at the Naval Research Laboratory at Bellvue, D. C, has been appointed representative of the Delta Manufacturing Co., Cambridge, Mass., makers of radio transmitting equipment, for the territory embracing the District of Columbia, Maryland and Virginia. WEVD, New York, having revamped its equipment, is now installed in new quarters in the Hotel Claridge, Broadway at 44th St., where the entire fifteen 'h floor has been set aside for modern broadcasting studios. An air conditioner has been installed along with other innovations. The alterations were supervised by Ben Sehlanger and Earl W. Daniels. SOUND SYSTEMS, Inc., an auxiliary of WHK, Cleveland, obtained four large amplification contracts in August: viz, the National Air Races in Cleveland, Aug. 27 to Sept. 5; the Ohio State Fair, Aug. 29 to Sept. 3; the Bainbridge races and the Independence Homecoming Celebration, both scheduled for late in August. ARCTURUS RADIO TUBE Co., Newark, N. J., has issued technical data sheets explaining the Arcturus types 46, 56, 57, 58 and 82 tubes. VI IT! ACTIJTl ■ Do your salesmen tell you that "people just haven't got the money," — "They are scared to buy," — and so forth, ad naseum? Sure they do. The depression has grown the best crop of alibi artists ever produced. • If you're lucky, you found one or two quiet unassuming fellows who never miss a day without sending a fair bunch of orders. MM THE HOUSE OF GURNEY INC. ^VKT AX of Yankton, South Dakota • Will prove to be a real salesman for you. It plugs along eighteen hours a day, delivering the goods when the other fellow is delivering alibis. Let This Station Sell Your Goods in The Dakotas, Northwest Iowa, Southwest Minnesota, Northern Nebraska. Affiliated with the CBS Western Electric equipment throughout. 33 1/3 r.p.m. 78 r.p.m. turntables September 1, 1932 • BROADCASTING Page 23