Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000763
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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WBBM's Renewal Ratio 71.4 ^HE "Renewal Ratio" of a broadcasting station is that percentage of the station's clients who are operating on renewed contracts. It is the most important single index to the value of the station as an advertising medium, because it is the proof of the effectiveness of the station that comes only through the test of actual usage. Salesmanship may influence the signing of the initial contract, but results . . . and results only . . . produce renewals. Therefore WBBM points with pardonable pride to a long list of outstanding accounts, and a renewal rate HIGHER than is recorded for any other Chicago station. The Air Theatre 25,000 Watts ^H7l[ITi'MJ 100* Modulation 389.4 Meters WW ' ^IPj^'ft^^J Clear Channel Western Key Station ot* the Columbia Broadcasting System September I, 1932 • BROADCASTING Page 27