Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000769
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

BROADCASTING Published Semi-Monthly Vol. 3 No. 6 THE NEWS WASHINGTON. D. C, SEPTEMBER 15, 1932 . gf^co^y CAZINE OF THE FIFTH ESTATE I POSTUM CEREAL (MAXWELL HOUSE COFFEE RALSTON -PUR IN A FATHER JOHN'S MEDICINE BLESSED EVENTS II ILES 5HOES, INC EDWIN CIGA & ROKEACH PRODUCTS IEWELRY STORES Meet ten brand new additions to WMCA's large family of satisfied clients. You will recognize the little rascals imme— diately. The stork, inspired by WMCA coverage, WMCA JiE^D program quality, WMCA service to advertisers and WMCA rate economy has just delivered to us ten "Blessed Events". Look 'em over. . . . Aren't they a lusty lot? And they'll receive the same loving care and attention that has brought recognition to WMCA as . . . ^"^A Americas Premier Regional Station MWMCA NEW YORK CITY BOST TOOTHPASTE Donald Flam m President KNICKERBOCKER BROADCASTING CO. Inc. WMCA BUILDING NEW YORK CITY CHICAGO OFFICE FREE ^ SLEIN I NGER 180 N. MICHIGAN AVE. CHICAGO ILL.