Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000770
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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"Radio has almost ceased to be an advertising sensation. It has settled down to being an advertising success." Fortune, September, 1932 • This is the concluding sentence of Fortune's appraisal of Radio as an advertising medium. • In arriving at that conclusion Fortune lists the ten most popular network programs — five of them Amos V Andy (originated by WMAQ) Chase and Sanborn Fleischmann's Yeast Sherlock Holmes Firestone Tires come to the Chicago audience over WMAQ. • Your advertising message will be in good company on WMAQ. FULL TIME, CLEARED CHANNEL CHICAGO A NATIONAL BROADCASTING COMPANY NETWORK STATION BROADCASTING • September 15, 19