Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000773
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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^Ve did it for Wheatena we can do it for YOU The nationally known "Old Man Sunshine" and his Toy Band was the feature in the phenomenally successful Wheatena program. The novelty of its presentation and the genuine entertainment that it provided made it an overwhelming favorite throughout the WLW area. NEAR THE CENTER OF THE DIAL NEAR THE CENTER OF POPULATION ^^/LW's new and sensational Field Merchandising ™ Service swung into its usual vigorous action on the radio campaign for The Wheatena Corporation. Wholesale grocers were contacted in twenty key cities. Two thousand retailers were called on, display signs were distributed and the entire campaign with its tremendous sales advantages explained. Whole-hearted enthusiasm for the Wheatena campaign was the result. Hundreds of new accounts were opened. Grocers and wholesalers were happy. The manufacturer and advertising agency were extremely satisfied. WLW and its Field Merchandise Service did it. Write us for our plan and our 72-page portfolio. THE CROSLEY RADIO CORPORATION POWEL CROSLEY, Jr., President CINCINNATI September 15, 1932 • BROADCASTING Page 5