Broadcasting (Oct 1931-Dec 1932)

GENERAL FOODS Corp., New York, (Postum) announces that it will present an "All-American Football Show" under the direction of Christy Walsh, sports writer, through the coming football season. Starting Sept. 23, the program will be heard over a CBS network of 35 stations, Friday, 9-9:30 p. m. It will be announced by Harry Von Zell and will feature reenactments of thrilling episodes from the games of 1932 as well as old games. CARNATION-ALBERS Co., Seattle, (cereals), has bought for 35 weeks the Cross-Cuts program of Dr. Laurence L. Cross with Southern Harmony Four, for the NBC-KGO network, five mornings weekly. Erwin, Wasey & Co., San Francisco, handles the account. SHELL OIL Co., San Francisco, has renewed its contract on "Eb and Zeb" for 13 more weeks on the Don LeeCBS network, and is also spotting the program via transcriptions over 13 other stations. The oil company also bought the Blue Monday Jamboree for one night, Sept. 5, sending the twohour program over the entire western chain as part of a smash advertising campaign. LEE PRODUCTS Co., Boston (Lee cleanser) on Sept. 8 started "Lee Sparkles of Melody" over WNAC, Boston, and the following Yankee Network stations: WEAN, WDRC, WORC and WMAS. Morton Bowe, tenor; Jane McGrew, readings; a twopiano team, and Irwin Cowper as master of ceremonies presents the program, which is head Thursday, 1010:15 a.m. Chambers & Wiswell, Boston, handles the account. FRIGIDAIRE Corp., Dayton, O., on Sept. 15 starts "The Frigidarians," dance band under the direction of Floyd Schaffer, with Charles Allen as speaker, over a nation-wide NBCWJZ network, Tuesday, Wednesday and Thursday, 5 p.m., EDST. The program originates in the studios of WLW, Cincinnati, where Schaffer is conductor and arranger. THE CARNATION Co., Seattle, (canned milk) on Oct. 10 starts a program of music and dialogue, "Crosscuts of the Log o' the Day," on the NBC-KGO network, daily except Saturday and Sunday, 8:45-9 a.m., PST. Erwin, Wasey & Co., San Francisco, handles the account. STANDARD OIL of California resumed its winter series of weekly concerts over the NBC-KGO network Thursdays, 8:15 p.m., PST, with Alfred Hertz taking up the baton on Sept. 8. Jascha Veissi, concert master of the group and member of the San Francisco Symphony, was soloist on the initial broadcast. PROSPECTS STATION NOTES NEW STUDIOS of WEVD, New York, in the Claridge Hotel, will be formally dedicated late in September with special ceremonies. The transmitter of WEVD, a new RCA-Victor 1-kw. unit, is located in Brooklyn. The transmitter utilizes a vertical antenna designed by Earl W. Dannals, its chief engineer. The antenna is mounted parallel with its vertical wooden mast and is 218 feet in height. Mr. Dannals told the New York correspondent of Broadcasting that the station uses the longest transmission line in the United States, the distance between the antenna and the transmitter being 940 feet. Staff personnel of WEVD includes George Maynard, studio manager and musical director; Ted^ Weller, chief announcer, and Ted Nelson, commercial director. KMBC, Kansas City, has made recordings of two of its most successful features, "Happy Hollow" and "Phenomenon." They are available from the station or its Chicago representative, William G. Rambeau, 360 No. Michigan Ave. WJAR, Providence, one of the three oldest stations on NBC, celebrated its tenth anniversary with a special program over the New England Network Sept. 7. In 1923 WJAR, with WEAF, New York, and WCAP, Washington (now WRC), formed the first hookup by the A. T. & T. Co. WDAE, Tampa, Fla., was instrumental in quieting the fears of hundreds of Floridans last month when a storm over the Gulf of Mexico threatened to strike Tampa. Besides answering telephone inquiries, the station staff broadcast weather reports every half hour. Miss Cross Joins WIP CAROLYN CROSS, formerly with the Women's Radio Institute, who has been heard over 56 stations on tours of the country, has been engaged by WIP-WFAN, Philadelphia, to conduct the Daily Home Makers Club and the weekly broadcast meeting in the Gimbel store. Miss Cross, formerly known as Zella Drake Harper, was affiliated with KDKA, Pittsburgh, as the "Kiddies Poetry Lady." She is an authority on homemaking, having been in charge of the national electric model home equipped by General Electric, Westinghouse and the Philadelphia Electric Co. at the Sesqui-Centennial and having conducted the model home features in the New York Herald Tribune. Australian Broadcaster Visits Radio Commission M. B. DUFFY, president of the Australian Federation of the "B" Class Broadcasting Stations, constituting the commercial stations of that commonwealth, and a director of the Commonwealth Bank of Australia, visited the Radio Commission Sept. 8 and discussed with its members the mutual radio problems of the two countries. Following the conference, Acting Chairman Lafount of the Commission said Mr. Duffy gave the Commission much enlightening information on broadcasting conditions in Australia. He said also that there is a striking similarity in the radio problems of the two nations and that the big controversy over there at this time involves the payment of royalties by stations to the authors and composers. In Australia there are two classes of stations, the "A" class being operated by the government and the "B" stations being privately operated. Mr. Duffy attended the British Economic Conference at Ottawa as an advisor to the Australian delegation. Before coming to Washington he visited the headquarters of NBC and CBS in New York. He expects to visit London prior to returning to Melbourne. Cemetery Account FOREST LAWN Memorial Park, Glendale, Cal., cemetery, has come back to the air with a program over KFI, Los Angeles, for 45 minutes weekly called "Tapestries of Life." Series will continue as a year ago when different episodes narrated, in dramatic form, stories of famous statuary, buildings, antiques and art objects in Forest Lawn Memorial Park. Time will be equally divided between dramatic presentations of the play and the musical numbers which are incidental or descriptive to the dramatic action. UNIVERSAL RADIO PRODUCTIONS, Inc., Chicago, which has taken over the Universal Recording Laboratories to serve advertisers and agencies in recording radio programs as they are broadcast, announces the appointment of Milton M. Blink, formerly with the Chicago Branch of United States Advertising Corp., Toledo, as general manager. A. H. LEWIS MEDICINE Co., St. Louis, (Natures Remedy and Turns) is now making up lists, using radio along with other media. Nelson Chesman & Co., Inc., St. Louis, handles the Natures Remedy advertising, and Ruthrauff & Ryan, Inc., Chicago, places the Turns account. PAN AMERICAN AIRWAYS System, New York, makes up lists during September, using radio and other media. Batten, Barton, Durstine & Osborn, New York, handles the account. T. H. JOHNSON, Salt Lake City agency, has been appointed to conduct a campaign for Challenge Cream and Butter Association in the mountain states area. The firm had previously confined its radio activity to Pacific coast states. KEELOR & STITES Co., Cincinnati agency, has been appointed by the Oskamp-Nolting Co., Cincinnati jewelers, to handle its new radio and newspaper campaign. MIMIIMM/ v OPEN FOR CONTRACT— PEAK TIME jgp on the Nation's Capital Station m WMAL ^SHD'NcGTON m Most favorable time is now available for national advertisers { because WMAL will shortly sever its affiliation with CBS. ^| WMAL COVERS THOROUGHLY ONE OF THE ■■F MOST WEALTHY MARKETS IN AMERICA M — A stable market whose high — A market in which it purchasing power has not been as severely affected by the Depression as have most other communities .... ■V 33 1/3 and 78 r.p.m. Western Electric Turntables has brought consistent sales results to its national and local advertisers .... lillllllil . LARGER AUDIENCE • A strong carrier and high percentage modulation provide the necessary coverage. Audience, however, requires more than "punch." • Audience demands quality also. • The same equipment which gives coverage will usually get audience, if properly adjusted. • A frequency response and wave form analysis by a trained engineer, employing adequate instrument equipment will determine definitely whether the quality of transmission is such as to attract audience. • The intelligent planning of future improvements requires such an analysis. • Advertisers have the right to know whether an independent survey shows proper technical performance. Sales resistance may be decreased if such assurance can be given. • The Radio Research Co., Inc., offers a complete independent engineering service to broadcast stations. A primary object of this service is to point the way towards the most effective use of the station's existing facilities. • Correspondence is treated confidentially and prompt Radio Research Company, Inc. 1204 Irving Street N.E. Washington, D. C. September 15, 1932 • BROADCASTING Page 21