Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000791
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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3 REASONS for putting Charlotte on the list 1. IT'S A "BRIGHT SPOT" CITY j % Charted among the comparatively few business "Bright-Spot" Cities of H the country is Charlotte, N. C. Interesting, too, is the number of Southern cities so honored by that excellent business publication, H "Sales Management." Never rising to extreme heights of inflation, J 1 M this section of the South has not experienced an excessive back-wash, 1 HI and business is above U. S. average. : ft 2. WBT DELIVERS THE MOST COMPLETE LOCAL COVERAGE ! i IN THE UNITED STATES jj S H Even before WBT went to 25,000 watts, it counted among its regular audience 93.1 c( of all Charlotte radio listeners. Now with 25,000 watts, it enters the ranks of the relatively few broadcasters operating j on highpower. It is the only broadcasting station in the 25,000-50,000 ; watt class along the Atlantic Seaboard South of Philadelphia. ! 3. 25,000 WATTS AT 5,000 WATT RATE No increase has been made in rates since WBT issued its Rate Card No. 4, effective December 1, 1930. With primary coverage increased Wfm five times, this station offers advertisers a low cost medium reaching a I J tremendous audience particularly enthusiastic about CBS network pro I^BH grams and its own studio features of network quality. * "The Pioneer Broadcasting Station of the South' Operating Full Time on Cleared Channel STATION WBT • Key Station of the Dixie Network of the Columbia Broadcasting System INCORPORATED WILDER BUILDING CHARLOTTE NORTH CAROLINA September 15, 1932 • BROADCASTING Page 23