Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000793
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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Include WPG IN YOUR FALL AND WINTER SCHEDULE WPG IS THE ONLY RADIO STATION SERVING THE SOUTH JERSEY MARKET During July and August WPG was Key Station for the Columbia Broadcasting System 147 times, with an average Coast>toCoast Network of 67 stations taking each program — ^WPG has National and Local Interest JEANNE GLEMBY, Theatrical Star, aids KING NEPTUNE in bringing "THE BREAKING OF THE WAVES" during the Dancing by the Sea program, to the Radio audience T^adio (Advertising Over WPG brings ^Results yxal listeners buy Radio Advertised Products — Visitors dial WPG on their return home to keep posted on Atlantic City activities — Tell both your story at low cost— Use WPG, a cleared National Channel station, 5000 watts, 1100 kilocycles WPG Broadcasting Corporation Operated by the COLUMBIA BROADCASTING SYSTEM STUDIOS LOCATED IN THE WORLD'S LARGEST AUDITORIUM DIRECTLY ON THE FAMOUS BOARDWALK, ATLANTIC CITY September 15, 1932 • BROADCASTING Page 25