Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000800
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Up to the minute! WCAU s New Studios completely equipped with VELOCITY MICROPHONES 911 Columbia key station to have most modern studios . . will use new type microphones exclusively The Universal Broadcasting Company is completing an all-new plant which will make WCAU the finest and most modernly equipped station in the United States. This half-million dollar installation includes, in addition to a new 50,000 watt transmitting station — magnificent studios and offices housed in the first building ever erected specifically for such a purpose. In the main control room and the seven auxiliary control rooms of these studios will be installed the finest and most modern transmitting speech input equipment. In choosing studio microphones to be used with this equipment WCAU engineers naturally picked the newest and finest type — Velocity Microphones. When "the new WCAU" goes on the air next month twenty-two of these new microphones will provide its voice with heretofore unapproached quality. Listen for it — and remember that Velocity Microphones and RCA Victor Speech Equipment will do the same for your station. TRANSMITTER SECTION RCA Victor Company, Inc. A Radio Corporation of America Subsidiary CAMDEN, N. J. The WCAU Building, Philadelphia New York: 153 E. 24th St. Chicago: 111 N. Canal St. San Francisco: 235 Montgomery St. Dallas : Santa Fe Building