Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000802
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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ON A CLEAR CHANNEL WHAS A FAVORITE STATION With a Neiv Peak of Power 90 Miles From the Center of the Nation's Population CINCE 1922 people of Kentucky, Indiana and ° Ohio have set their dials for — "WHAS — The voice of The Courier-Journal and The Louisville Times. That call has long since become a welcome, household phrase." NOW — this popular station announces 25,000 watts power on a nationally clear channel and a new transmitter, a model of everything that modern radio should be. On May 15th WHAS became a full-time Columbia outlet — adding to its own brilliant group of studio broadcasts a full stream of CBS network programs . . . with the hearty applause of an enormous audience. The new transmitter site is midway between the Lakes and the Gulf and only 90 miles from the center of the nation's population. With these new advantages WHAS offers you an enthusiastic audience of national proportions. This station's hold upon its listeners is legendary ... a legend recently cast into cold figures: Price, Waterhouse Audit the third, scientific, dispassionate— recorded 95 out of each 100 radio owners in Louisville's immediate vicinity as habitual WHAS listeners, an almost undivided loyalty. A glance at the secondary zone, quoting this nation-wide audit, shows "regular WHAS listeners" — Indianapolis, 21.9%; Birmingham, 22.0%: Chattanooga, 29.5%; Savannah, 11.8%; Charlotte, 16.2%; Roanoke, 11.0%; Orlando, 10.8%; Raleigh, 14.7%; Asheville, 21.5%; Columbia, 20.5%. This impressive coverage was accomplished with only 10,000 watts. Now WHAS is increasing this great audience with 25,000 watts. WHAS Owned and Operated by The Louisville Times LOUISVILLE KENTUCKY Continuous Time BROADCASTING • October 1, 1932