Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000803
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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ON THE SPOT" with local talent Among the half dozen most popular radio programs in any city is at least one using entirely local talent. Something to think about. Look what you get: An audience already created. A program known to be a success. What better way to the hearts of home-town folks than through home-town boys and girls they know and like? In Cleveland, for instance, a local broadcast team is so popular that, when invited to Chicago, 245,000 local fans petitioned them to stay. National advertisers can employ local talent locally. Several of our clients have been extremely successful in using such programs through Spot (individual station) Broadcasting. Scott Howe Bowen, Inc., keeps check on local programs. We can help you give people what they want, when they want it, where YOU want it. That's the answer to productive radio advertising. Let us prove it to you. m TT HOWE BOWE N « SPOT f i BROAD CHRYSLER BUILDING, NEW YORK CITY CHICAGO DETROIT OMAHA KANSAS CITY BOSTON SAN FRANCISCO October 1, 1932 * BROADCASTING Page 3