Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000804
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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THE NEW WJSV will serve the Columbia network in the national capital area . . • Beginning October 20, WJSV will be on the air with EVERYTHING changed but the call letters. NEW PROGRAMS WJSV will carry the full program schedule of the Columbia Basic Network — ranked FIRST in popularity by every impartial survey. Radio's headliners — Kate Smith, the Mills Brothers, the Street Singer, Stoopnagle and Budd, Guy Lombardo, and the rest of Columbia's ace features will be heard regularly over WJSV — switching from our good neighbor, WMAL, on October 20. NEW TRANSMITTER— NEW LOCATION-NEW COVERAGE WJSV's former transmitter was located on a dry Virginia hilltop 14 miles from the White House. Much of its stronger signal was wasted on the nearby countryside. But WJSV's new transmitter is only 4 l/2 miles from the White House — and its miles of copper ground system are buried under the tide-swept bank of the Potomac. From this ideal sounding-board location (selected by Columbia engineers), WJSV's 10,000 watts will broadcast the strongest average signal to the 150,000 receiving sets in its estimated intense service area. NEW MANAGEMENT Leased last June by the Old Dominion Broadcasting Company, subsidiary of the Columbia Broadcasting System, WJSV will be operated in conjunction with the established Washington Office of the Columbia Broadcasting System. BUT NO INCREASE IN RATES-NOW The rates of the old WJSV will remain practically the same for the new. Western Electric Turntables — 33 1/3 and 78 R.P.M. — are standard equipment. Time and spot announcements (prior to 6 P. M.) are now being booked. WRITE FOR RATES AND OPEN TIME. WJSV <9 10,000 WATTS OLD DOMINION BROADCASTING COMPANY Main Studios: Mt. Vernon Memorial Blvd. Alexandria, Virginia Business Office: 1218 Shoreham Bids. Washington, D. C. Page 4 BROADCASTING • October 1, 1932