Broadcasting (Oct 1931-Dec 1932)

The Business of Broadcasting Current News About Accounts, Pending Schedules, Transcriptions, Representatives and Apparatus; Notes from the Stations STATION ACCOUNTS WBBM, Chicago, reports the following new accounts and renewals: The People's Church, renewed for third year, account placed direct; Lakeside Packing Co., Manitowoc, Wis., organ music, 13-week renewal through Klau, Van Pieterson, Dunlap Associates; Rumford Chemical Co. (baking powder) begins transcriptions Oct. 17 for six months, through Scott Howe Bowen; Tasty Yeast Co., Chicago, dialect sketches, handled direct; Felz Motor Sales, Inc., Chicago, daily transcriptions, handled direct; Bristol-Myers, Inc., New York, (beauty products), Frances Ingram each Friday for 14 weeks, World Broadcasting System; Prima Special Brew, Chicago, has signed for 1933 baseball series; Phoenix Hosiery Co., Milwaukee, 15 minutes Fridays, J. Walter Thompson, Chicago; Oscar Mayer, Chicago, (packer) sponsors harmony duo, beginning Oct. 17, for year, handled by C. Wendel Muench & Co.; Wieboldt's department store, Chicago, morning musical program each week day for 13 weeks, handled direct. THE JIMMY BAXTER Club, composed of children listeners to the program of the same name, sponsored by the Rotter Baking Co., Milwaukee, over WTMJ, Milwaukee, now numbers 35,000. A baseball party and a huge picnic have helped swell the membership. NEW AND RENEWAL accounts on WGN, Chicago: Mandel Brothers, Chicago, (department store), bridge talks thrice weekly for year, account handled direct; Horlick's Malted Milk, Chicago, travel talks by Bob Becker Mondays, through Lord & Thomas, Chicago; Maryland Pharmaceutical Co., Baltimore, time signals for 13 weeks, through Katz Company, Baltimore; St. John's Military Academy, Delafield, Wis., expanded program to 14 weeks, through Stack-Goble agency; Battle Creek Food Products, Battle Creek, Mich., renewed "Painted Dreams" for year, six nights a week, through Critchfield & Co. FOR FIVE consecutive weeks the downtown Buick-Pontiac dealer of Portland, Ore., drew crowds of 1,400 or more on Tuesday nights to a show featuring talent of KGW, Portland. First half of hour show was broadcast. A DRIVE for new student enrollments began Sept. 19 over KROW, Oakland, Cal., when Professor W. E. Gibson, President of the Polytechnic College of Engineering at Oakland, addressed the radio audience through the facilities of Frank Wright and Associates, Oakland. An inspirational message was broadcast to prospective engineers who are requested to respond, asking for a Vocational Guidance Questionnaire issued by the College in an attempt to determine the potential possibilities of young men desiring a vocational training. Account goes on the air thrice weekly. PETER PAN broadcasts sponsored by J. B. Inderriedon, Chicago, (canned goods) have been renewed for 39 weeks, beginning Sept. 19, 15 minutes daily, over WIBO, Chicago, account handled by Harry Sehl Advertising Co., Chicago. Station accounts also include: Bost, Inc., New York, (tooth paste) veteran feature, "The Old Music Box," half hour six nights a week for year, starting Sept. 12, account handled direct; United Rug and Carpet Cleaning Co., Chicago, transcription program, "Persian Garden," thrice weekly for an indefinite period, account handled direct. WFAA, Dallas, reports the following national accounts: Walker's Austex Chile Co., Austin, Tex. (chile products), through Wilson Crook, Dallas; E. Fougera & Co., New York (Vapex), through N. W. Ayer & Son, Chicago; Adlets Showcase & Fixture Mfg. Co., Dallas (Philco contest), through B. G. Powell, Dallas; Rumford Chemical Works, Rumford, R. I. (baking powder), through Atherton & Currier, Inc., and Scott Howe Bowen, Inc., New York; Ass'n of American Soap and Glycerine Producers (glycerine, weather reports), through Newell-Emmett Co. and Scott Howe Bowen, Inc., New York; Arzen Laboratories, Clinton, la. (Arzen), through Coolidge Advertising Co., Des Moines, and McElhiney & Associates, St. Louis; Morton Salt Co., Chicago, through Wade Advertising Agency, Chicago, and Scott Howe Bowen, Inc., New York; Raladam Co., Detroit (Marmola), through A. T. Sears & Son, Chicago; Campbell Cereal Co., Northfield, Minn. (Malt-O-Meal), through C. C. Lindley, Fort Worth, Tex. WHAM, Rochester, reports the following accounts: "Penrod and Sam" transcriptions for Phillips Dental Magnesia, five times weekly for 26 weeks; Allen Meaney's "Musical Druggist," three nights weekly in test for Bristol-Myers Co. (Vitalis); "Chandu the Magician" transcriptions for BeechNut Packing Co.; "Sportcaster" for Kendall Oil; "Road Reporter" daily spots for Shell Eastern Petroleum, and "Boosters Club" for Independent Grocers Alliance. S. S. KRESGE Co., Detroit, (stores) has contracted for Friday morning 30minute periods for its "Friday Varieties" transcriptions, produced by RCA Victor Co., over WENR and WMAQ, Chicago, to run 13 weeks from Sept. 16. Same sponsor has taken similar time on WNAC, Boston. N. W. Ayer & Son, New York, handles the account. CHR. HANSEN'S LABORATORY, Inc., Little Falls, N. Y. (Junket dessert) on Nov. 15 will start a 20-week contract with WABC, New York, program to be determined, Tuesday and Thursday, 5:45-6 p.m. Mitchell-FaustDickson and Wieland, Chicago, handles the account. WEEI, Boston, reports the following new accounts: International Oil Heating Co., St. Louis, 15-minute "Cape Cod" skit, thrice weekly, through Lloyd & Hill, St. Louis; Runkel Bros., New York (chocolate), thirteen 15minute Saturday night transcriptions by World Broadcasting System, through Joseph Katz, New York; Carpenter-Morton Co., Boston (paints), thirty-six 5-minute programs of New England character sketches, thrice weekly, through Edward S. Whitten Co., Boston; Deham Nurseries, Inc., Foxboro, Mass., 84 daily announcements, through The Mitchell Co., Boston; Spratt's Patent (America) Ltd., Newark, ten 15-minute Monday night transcriptions by World Broadcasting System; Maryland Pharmaceutical Co., Baltimore (Rem), 676 twice daily announcements starting Oct. 1, through Joseph Katz Co., New York; Ayer Co., Lowell, Mass. ("Cherry Pectoral" and "Gestex"), 312 daily announcements by Broadcast Advertising, 8 Newberry St., Boston, and Calkins & Holden, New York. STERLING PRODUCTS, Inc., Wheeling, W. Va., (Diamond Tints) on Sept. 27 started a 26-week schedule over WEAF, New York, with dramatic sketch, "The Girl Who Lives Next Door," Tuesday, Wednesday and Thursday, 2:15-2:30 p.m. BlackettSample-Hummert, Inc., New York, handles the account. WESTINGHOUSE E. & M. Co., New York, (household appliances) on Sept. 27 started "Bill and Henry," songs and patter by Al Cameron and Pete Bontesema, over WJZ, New York, Monday, Wednesday and Friday, 12:45-1 p.m. Fuller & Smith & Ross, New York, handles the account. PRIMROSE HOUSE, Inc., New York, (cosmetics) on Sept. 16 started Mary Olds, speaker, and Edwin Knells, baritone, in "Primrose House Hour," over WABC, New York, Wednesday and Friday, 9:45-10 a.m. Erwin, Wasey & Co., New York, handles the account. WLAC, Nashville, is being used by 22 independent druggists of the city who are cooperatively sponsoring a Tuesday evening program titled "The Apothecaries." JANE E. CURRAN, Inc., New York, (Pacquin's hand cream) through the H. E. Lesan advertising agency, New York, has contracted for a 13-week series of half-hour Sunday programs over WOR, Newark. The programs start Oct. 9 and will originate in the Yankee Network studios in Boston. Other new WOR accounts include: Worcester Salt Co., New York, (Worcester Salt Tooth Paste) through Fuller & Smith & Ross, New York; Bristol-Myers Co., New York, (Ingram's Milkweed Cream), transcription, through World Broadcasting System; the Rev. Father Charles Coughlin, hookup from Detroit; Dr. Donald Grey Barnhouse, hookup from Philadelphia; Dr. A. Edwin Keigwin, West End Presbyterian Church, New York; Koppers Seaboard Coke Company, Inc., (Koppers Coke) through N. W. Ayer & Son, New York; Best Foods, Inc., New York, (Hellman's Mayonnaise), through Benton & Bowles, Inc., New York; Runkel Brothers, Inc., New York, (Cocoa) transcription, through World Broadcasting System; Spratt's Patent, Ltd., Newark, (Dog Food) transcription, through World Broadcasting System; International Vitamin Corp., New York, through Zinn & Meyer, Inc., New York; Adolf Gobel, Inc., New York, (meat products). Hoffman Beverage Co. has renewed for one-year over WOR starting Sept. 23. The contract calls for a one-hour broadcast each Friday night. WTMJ, Milwaukee, announces the signing of three renewals and three new contracts. Renewals: Wadhams Oil Co., Milwaukee, sponsoring broadcasts of 8 University of Wisconsin and 14 professional football games, through Burns-Hall agency; H. B. Van Norman Co., Milwaukee, noon broadcasts of livestock quotations; the Association of American Soap and Glycerine Producers, New York, weather and temperature reports, through Newell-Emmett Co., New York. New accounts: Oswald Jaeger Baking Co., Milwaukee, "Jungle Explorers," a child feature, bring live animals into studio, through KlauVan Peterson-Dunlap Associates; Ford Motor Co., Detroit, (coke) sponsors "Los Caballeros," a gaucho musical group, through N. W. Ayer & Son; Household Finance Corp., Chicago, the "Piano Twins," through the Charles Daniel Frey agency, Chicago. KFWB, Hollywood, on Nov. 6 will stage a special two-hour broadcast celebrating the first anniversary of its Sunday night Hi-Jinks. This frolic program, sponsored by FrancoAmerican Baking Co., carries with it a personal appearance for each performance. Customers use coupons from 10 loaves of bread for one admission weekly, but 20 coupons for the anniversary program. Advance registrations indicate that more than 5,000 fans will hear the anniversary broadcast, according to Bill Ray, in charge of the program. NEW ACCOUNTS on KFRC, San Francisco: Olympic Oil Co., San Francisco, half hour program on Friday nights for 10 weeks, using a revived football game idea with sound effects created and done by Rush Hughes; Leon Livingston agency, San Francisco, handles the account. Durkee Famous Foods Co., San Francisco, two 15-minute periods weekly on "Happy Go Lucky Hour," contract expiring Dec. 19; Leon Livingston agency, San Francisco, handles the account; Happy Go Lucky Hour also has as sponsors Lehn & Fink, New York, (Pebecco) and Swift & Co., Chicago, (packers). Pabst Products Co., San Francisco, (cheese) sponsoring Pat Frayne, sports "editor of Call-Bulletin for two 15-minute sport talks weekly; the contract runs eight weeks and was sold direct by Frayne. KOLYNOS SALES Co., Chicago, (dentifrice) on Sept. 19 started "Just Plain Bill" on WABC, New York. Blackett-Sample-Hummert, Inc., Chicago, handles the account. GERMANY'S RADIO CENTRAL— At Zeesen, near Berlin, is the site of the famous Konigswusterhausen station, key of the German broadcasting system. Photograph shows masts of its long and short wave transmitters. Photo is by A. A. Gulliland, Berlin-Wilmersdorf. Page 20 BROADCASTING • October 1, 1932