Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000821
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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KYW, Chicago, reports signing Loblaw Grocerterias, Chicago, (food stores) Monday to Friday afternoons inclusive for 52 weeks beginning Sept. 14, with Pratt and Sherman ("The Two Doctors") as talent; J. L. Sugden, Chicago, handled the account. Other I new programs include: Spratts Patlent, Ltd., (dog biscuits) for ten 15! minute periods Thursday nights, beginning Sept. 22, transcriptions by World Broadcasting, account handled direct; Westinghouse Electric & Manufacturing Co., Chicago division, for refrigerator line to sponsor Pratt and Sherman (comedy) in 15-minute afternoon periods Tuesdays and Thursdays, beginning Sept. 27, handled direct; j Kaempfer's Bird Store, Chicago, 15minute period of transcriptions in the Sunday morning "Sunshine Hour" for ]| indefinite period, starting Sept. 25, C. Wendell Meunch, Chicago, handles account. MANTLE LAMP Co. of America, Chicago ("Aladdin" lamps) is sponsoring two 15-minute periods weekly, starting Oct. 9, over WLW, Cincinnati, featuring "Smilin' Ed McConnell." WLW also reports signing S. S. Kresge Co., 30-minute transcriptions weekly, through N. W. Ayer & I Son, New York; the Wheatena Co. | and Tastyeast, Inc., both featuring Ford Rush, formerly of Gene Ford and i Glenn; McKee & Albright, Philadel j phia, placed the Wheatena account, and the Stack-Goble Advertising Agency, Chicago, the Tastyeast ac i count. ' GRAND UNION Co., New York, (chain stores) on Sept. 19 started singer with home economics expert on WGY, Schenectady, N. Y., Monday, Wednesday and Friday, 9:30 to 9:45 a.m., EST, 13 weeks. Hampton, Weeks & Marston, New York, handles the account. WIBO and WCFL, Chicago, were selected by the Illinois Republican State Committee to broadcast the address by Secretary of War Patrick J. Hurley Sept. 22 in Chicago. TWO NATIONAL advertisers' test campaigns are reported by WCLO, Janesville, Wis.: Chicago Flexible Shaft Co., a three-week test handled by Blackett-Sample-Hummert, Inc., Chicago, and W. F. McLaughlin & Co., Chicago, (coffee) a six-week test handled by Earle Ludgin, Inc., Chicago. CRETE MILLS, Crete, Neb., (Victor flours and stock feeds) is sponsoring the "Tarzen of the Apes" serial over KFAB, Lincoln, Neb., the Russell C. Comer Advertising Co., Kansas City, handling the account. AMERICAN BROADCASTING System, 149 Powell St., San Francisco, will add to its transcription business an air check service, personal recording and public address systems. NETWORK ACCOUNTS SHELL EASTERN Petroleum Products, Inc., New York, on Sept. 29 started the "Road Reporter" on 5 CBS stations for 10 weeks, Thursday, Friday and Saturday, 6:30-6:45 p.m., EST. J. Walter Thompson Co., New York, handles the account. TIDEWATER SALES Corp., New York, (Tydol and Veedol) on Oct. 3 starts "Three X Sisters" and Freddie Rich's orchestra on 15 CBS stations, Monday, Wednesday and Friday, 7:307:45 p.m., EST. Lennen & Mitchell, New York, handles the account. GENERAL FOODS Corp., Inc., New York, (Maxwell House Coffee) on Oct. 6 starts "Maxwell House Show Boat" for 13 weeks on NBC-WEAF network, Thursday, 9-10 p.m., EST. Benton & Bowles, New York, handles the account. SWIFT & Co., Chicago, (Formay shortening) on Oct. 6 starts musical program with Irving Kaufman on a partial NBC network, WTAG, WEEI, WJAR and WCSH, Thursday and Friday, 10:30-10:45 a.m., EST,: and WTIC, Thursday only, 30 weeks. J. Walter Thompson Co., Chicago, handles the account. OCEAN STEAMSHIP Co., of Savannah, New York, on Oct. 4 starts Robert Armbruster and orchestra on NBC stations in New York, Boston and Springfield, Tuesday, 6:30-6:45 p.m., EST, a year. Aitken Kynett Co., Philadelphia, handles the account. BAYER Co., Inc., New York, (aspirin) on Oct. 16 renews "American Album of Familiar Music" on NBCWEAF network for 13 weeks, Sunday, 9:15-9:45 p.m., EST. BlackettSample-Hummert, Inc., New York, handles the account. AMERICAN OIL Co., Baltimore, (Amoco oil and gas) on Sept. 22 started Arthur Pryor's Band, Thursday, 6:30-7:00 p.m., on 12 CBS stations. The Joseph Katz Co., Baltimore, handles the account. ACME WHITE LEAD & Color Works, Detroit, (paints) on Sept. 20 started "Smiling Ed McConnell" on CBS and Don Lee networks, Tuesday and Thursday, 11:30-11:45 a.m. Henri, Hurst & McDonald, Detroit, handles the account. GEORGE E. WARREN Co., Boston, New England distributors of "Cleercoal," has begun a series of 32 programs, Thursday, 9-9:30 p.m., featuring orchestra and vocalist directed by Andrew Jacobson, over the 4 New England Network stations. Keyed from WEEI, Boston, the program also goes to WTAG, WJAR and WCSH. Harry M. Frost Co., Boston, handles the account. Mil III 11111/ l_ OPEN FOR CONTRACT— PEAK TIME _ AFTER OCTOBER 20th MBM on the Nation's Capital Station m WMAL WASHD'NcGTON m ■V WMAL COVERS THOROUGHLY ONE OF THE jM MOST WEALTHY MARKETS IN AMERICA — A stable market whose high — A market in which it purchasing power has not been as severely affected by the ^^^^ Depression as have most other communities .... has brought consistent sales results to its national and local advertisers .... V ARE SITTING IN THE CENTER OE THE WORLD . . . EVERYWHERE is within arm's reach via coordinated telegraph, cable and radio facilities > Whether you would reach somebody five miles away or five thousand miles... whether your message must go by telegraph or cable or radio or by any combination of these three... the great International System of coordinated communication facilities will speed your message to its destination and flash back a reply in a mere matter of minutes. Working hand in hand, the units of the International System are Postal Telegraph, linking 80,000 places in the United States and Canada*. .. Commercial Cables, reaching Europe, Asia and The Orient... All America Cables, reaching Central America, South America and the West Indies... and Mackay Radio, which maintains point-to-point services in addition to reaching ships at sea. Use Postal Telegraph and the International System to reach anybody... anywhere... quickly. *ln Canada, through the Canadian Pacific Railway Telegraphs. To Telephone a Telegram, Cablegram or Radiogram Just call "POSTAL TELEGRAPH" or dial your local Postal Telegraph office. Charges will appear on your local telephone bill. THE INTERIVATIOIVAL S YSTEM Tostal Tkttgrapb Commercial Cables /llllhhhN Qll Omerica Cables tUackay 1{adio October 1, 1932 • BROADCASTING Page 21