Broadcasting (Oct 1931-Dec 1932)

THE JOURNAL of RADIO LAW OCTOBER, 1932, ISSUE Leading Articles Protection Against the UnAuthorized Use of a Broadcast in Canada Brooke Claxton of the Montreal, Canada, Bar Defamation by Radio Lawrence Void Professor of Law, Univ. of Nebraska Liability for Defamation in Political Broadcasts John W. Guider of the D. of C. Bar Protection of German Radio Listeners Against Electrical Interference Reed T. Rollo of the D. of C. Bar Departments Each Issue Regulations and Decisions of the Federal Radio Commission. Radio Cases, Radio Legislation in the United States. Domestic and International Radio Chronicle. Foreign Radio Discussion and Legislation. Bibliography, Book Reviews. THE JOURNAL OF RADIO LAW Published Quarterly S £? Per Year S 50 Per Year "U.S. *J Foreign AIR LAW INSTITUTE Northwestern University Law School CHICAGO, ILL. On Price Quoting (Continued from page 18) result of the networks' decision. He states: "Price always has been, and always will be, a deciding factor in the purchase of nearly every product. It is information of real interest and importance to prospective buyers and a strong sales point for the product that has a decided price advantage. "To deny the right of quoting prices to the radio advertiser is no more reasonable, in my opinion, than to deny it to newspaper or magazine advertisers. The broadcasting companies, in removing this price-quoting restriction, have in my judgment, greatly enhanced the value and attractiveness of radio as an advertising medium, and it should result in its increased use." Nets Acted Wisely IN THE OPINION of Enno D. Winius, president of the Anfenger Advertising Agency, St. Louis, the networks have acted wisely. Radio being an advertising medium, its function, like that of other media, is to sell goods, he says. Yet no transaction of any kind between buyer and seller can ever be consummated until the matter of price has been settled between them, he declares. "After all," asks Mr. Winius, "why all this squeamishness about mentioning price, anyway? Nobody seems to understand that very often the radio audience is interested in the description of an article over the air, and is disap away from Home Enjoy real comfort, genial social life, free use of gymnasium, beautiful swimming pool, comfortable lounges, library, open air roof garden, restaurant. Separate floors for men, women and couples. Within walking distance of business, shops and amusement centers. KOMTAi turkel Manager* y?*/ef.DAILY*l50~300 WEEKLY from^0 Five minutes from Pennsylvania or Grand Central Stations NEW 23 STORY CLUB HOTEL A New Sports Slant PROVOKED by the recent football broadcasting squabble, a bill has been introduced in the Alabama Legislature to grant the right to any regularly licensed broadcasting station operating in the state to broadcast all athletic contests or games in the state staged by or sponsored or participated in by any educational institution which receives financial aid from the state or any subdivision. The measure would make it unlawful for any executive officer, board of trustees or any person acting on behalf of such educational institution to refuse or prohibit such right or privilege to any station. pointed when the price is not quoted. How often have all of us seen some article in a window and been irritated because the merchant did not display a price tag? This same principle applies over the air, from the listeners' point of view." Disk Business Unhurt IT IS NOT regarded likely that the networks' decision will cut materially into transcription business, nor are the transcription people, who appear to be getting their proportional share of radio accounts, in the least wise perturbed. Little or no effect is foreseen by Howard S. Meig-han, general manager of Scott Howe Bowen, Inc.. Though he thinks a few more clients may be attracted to radio, he writes : "I do not recall that we have ever sold an account which might normally have used the facilities of one of the networks on the basis that we were able to procure the privilege of quoting prices on the programs, whereas the networks were unable to do so. Price quoting has never been an important factor as far as we are concerned, and I do not see how its importance will increase, even after this decision on the part of the networks. I would not be surprised if this reversal of policy did not bring some few new clients to the air, of which I am sure we will accumulate our share." Foreign Radio Survey (Continued from page 8) port are provided or not. That it is effective is evidenced by its popularity with advertisers and by the fact that the per capita development of broadcasting facilities in each country is, in general, in direct ratio to the freedom of broadcasters to undertake advertising. "Methods vary considerably by countries, for several reasons. Sales promotion of any type must be adjusted to national characteristics, but in radio there is the added effect of legislation and regulation dealing with publicity. Limitations as to time consumed, the number of words, or the character of the advertisement are common. In Germany only German firms can use radio for this purpose. Spain limits publicity to five minutes of each hour, and the proposed national Canadian chain will use only five per cent of the program time — three minutes during each hour." Valuable for Reference MANY INTERESTING and informative analyses of radio developments and habits throughout the world are contained in the 112 page volume, which may be procured from the Government Printing Office, Washington, for ten cents. It is estimated that half of the thirty to forty million receiving sets in the world are in the United States, and that this country also embraces within its borders about half of the 1300 broadcasting stations in the world. The volume should be a valuable reference book for broadcasters, advertising agencies and other branches of the industry, containing as it does tabulations of radio set numbers by countries, listener license fees charged abroad, etc. (These tabulations were published in the May 1 issue of Broadcasting accompanying a preliminary article on his study prepared exclusively for this magazine by Mr. Batson.) LEON L. ADELMAN, former sales manager of A. M. Flechtheim & Co., Inc., New York, announces the formation of Leon L. Adelman, Inc., an organization "devoted to the service of radio and electrical manufacturers" and offering national and international sales representation and merchandising counsel. Headquarters are at 729 Seventh Ave., New York. Frequency Measuring Service Many stations find this exact measuring service of great value for routine observation of transmitter performance and for accurately calibrating their own monitors. MEASUREMENTS WHEN YOU NEED THEM MOST R. C. A. COMMUNICATIONS, Inc. Commercial Department A RADIO CORPORATION OF AMERICA SUBSIDIARY 66 BROAD STREET NEW YORK, N. Y. KENMORE HALL 145 E. 23i-d STREET, NEW YORK CITY Oramercti Park. Phone: Gramercy 5~384Q Page 26 BROADCASTING • October 1, 1932