Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000831
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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KMOX KEY STATION OF THE MISSISSIPPI VALLEY ST. LOUIS 5QOOO watts KMOX KMOX KMOX KMOX • With its 50,000 watt transmitter on a cleared channel, is heard regularly throughout the entire Mississippi Valley. It is the only radio station capable of providing satisfactory full time reception to listeners in the St. Louis trade territory. • Mail report shows average of 42 states heard from daily during past year. • Maintains the finest network program standard of the Columbia Broadcasting System, insuring for its audience the best radio entertainment and special broadcasts. • Is located at the most strategic point in the United States. KMOX broadcasts from the center — not the rim. Radio Station KMOX The mail for Teaberry Sports Reporter seems to grow from month to month. The 1602 letters received during July, 1932, come from 25 states and from Canada. People are not inclined to write letters these warm Summer days, yet this mail is large enough to indicate that our programs are reaching a large listening audience throughout the country with their messages of Teaberry gum. We consider these mail returns especially good in view of the fact that we are offering an old program of the world's series baseball games of 1931 and the listener must pay six cents for postage. As stated in a previous letter, our primary reason for using KMOX was to reach the people of St. Louis and the nearby trading territory within 150 miles. These returns from states other than Missouri and Illinois indicate that we have a large listening audience elsewhere for the Teaberry Sports Reporter. Yours very truly, EDWARD M. POWER CO., Inc., Edward M. Power, Jr., President. THE VOICE OF ST. LOUIS, INC. OPERATING KMOX Studios and Offices: Mart Building, St. Louis, Mo. Transmitter: Baumgartner Road, St. Louis County BASIC STATION OF THE COLUMBIA 50,000 Watts* 1090 Kilocycles* 275.1 Meters BROADCASTING SYSTEM October 1, 1932 • BROADCASTING