Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000833
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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BROADCASTING Sen"iMonthly * Vol. 3 No. 8 THE NEWS WASHINGTON, D. C, OCTOBER 15, 1932 • g;°°t£e^ 0AZ1NE OF THE FIFTH ESTATE * WHY ELECTRICAL TRANSCRIPTION? Because you can merchandise your broadcasting schedules in the same way that you merchandise other advertising. Because your program is a material asset, available to put on the air anywhere at any time. Because you can control the time of your broadcast to reach the biggest audience. Because it is economical to concentrate in sales territories. Because Western Electric Wide Range Noiseless Recording (available only through World Broadcasting System) insures perfect radio production. TKAOC MAAK flEO. U.5. P*T. On The World Broadcasting System operates through leading stations in every part of the country. The advertiser can match his sales territory perfectly with this flexible, economical and fine quality method. The World Broadcasting System Station List of over 170 radio stations will be sent on request. World Broadcasting System, Inc. World Broadcasting Building 50 West 57th St, New York 179 King St., W., Toronto • 1040 North Las Palmas Ave., Hollywood, California Production Studios-. New York, Chicago, Hollywood SOUND STUDIOS OF NEW YORK, INC. (SUBSIDIARY OF WORLD BROADCASTING SYSTEM, INC.) WESTERN ELECTRIC LICENSEE