Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000835
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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That Boston Survey! Let's see what it really shows . . DAY-TIME HOURS, 9:00 A.M. to 7:00 P.M. Four stations divide listener popularity almost equally, the approximate percentages being 27, 25, 23, and 21. Other stations account for the remaining 4%. EVENING HOURS, 7:oo p.m. to io:oo p.m. WBZ leads all others with an approximate listener popularity of 33%, or practically one-third of the total Metropolitan Boston evening audience. Westinghouse WBZ BOSTON The most powerful full time station in New England — 2 5,000 watts on a cleared channel. WBZ, and WBZA, carrying indentical programs effectively serve Massachusetts, Rhode Island, and parts of Connecticut, New Hampshire, Maine and Vermont. OTHER WESTINGHOUSE STATIONS WBZA KDKA KYW Springfield, Mass. Pittsburgh, Pa. Chicago, III. * A survey of 12,404 telephone interviews in Metropolitan Boston, tables computed and authenticated by Walter Mann & Staff, T-79396 according to a recent advertisement in BROADCASTING tober 15, 1932 • BROADCASTING Page 3