Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000843
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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The 5 Consecutive Year for <v, UNCLE DON OUTSTANDING CHILDS' ENTERTAINER Who has been successfully Sponsored by — Steiff Toys Lionel Toys Post Toasties Tasty Bread Cushman Bakeries Tastyeast Charm Pops Popsicles Castle's Ice Cream American Molasses E-Z Underwear Peter Pan Fabrics Indian Walk Shoes G. R. Kinney Shoes Dr. Posner Shoes A. G. Spalding & Bro. Greenwich Savings Bank I. V. C. Pearls Broadcast Daily from 6 to 6:30 p. m. Vfc^OB will gladly furnish details WOR America's Leading Independent Station Serving Greater New Jersey and New York Metropolitan Area BAMBERGER BROADCASTING SERVICE. Inc. NEWARK . NEW JERSEY New York Office: 144© BROADWAY . New York City Chicago Office William G. Rambeau 360 N. Michigan Ave. Chicago, 111. October 15, 1932 • BROADCASTING Page 11