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WBT. . . A 25,000-WATT STATION
It Should Be Music to an Agency Man's Ears!
There's a story of more than passing interest about WBT's advertising possibilities that should be music to the ears of the radio executive of any agency. Spend a brief moment checking over some of the salient points — see if they don't dovetail with your ideas and those of your clients:
You like to buy time at favorable rates because you can show your client maximum returns. Make a note that WBT recently increased power from 5,000 to 25,000 watts without increasing rates, although coverage was increased five-fold. An initial survey indicates dependable coverage over an area populated by five million people.
You want assurance of an audience. That WBT's listener following is attentive is well indicated by a 93.1% regular audience in Charlotte homes.
You prefer promising territory. Charlotte and other Federal Reserve points in this section rate as "Bright Spots" accord'nj to Sales Management. North Carolina is one of a very few states to get top rating in Drug Trade News.
You may want a "live" program. WBT's staff of entertainers can par network quality and WBT's executive staff will gladly suggest a program idea to appeal to Southern taste. Your problems are our problems; our cooperation is extended without reservation.
STATION
WBT
• Key Station of the Dixie Network of the Columbia Broadcasting System
INCORPORATED
WILDER BUILDING CHARLOTTE NORTH CAROLINA
m
Sales Representatives:
New York, R. E. Vernon, 485 Madison Ave., Plaza 3-2520 Chicago, R. B. Stephenson, Wrigley Bldg., Whitehall 6000
tober 15, 1932 • BROADCASTING
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