Broadcasting (July - Dec 1937)

iirtists Service Formed f o Handle Management ;;i B-S-H Agency Shows ''EATURED Artists Service Inc., ■ booking and management service, t : ,s opened offices at 247 Park fife.. New York, with Maurice ■•♦oop and Milton Klein as man■ ?. Primary function of the new is to handle the talent for numerous script programs -d by Blackett-Sample-Hum: Inc.," in New York, but it will place its artists on other pro.:us. A 5'~f commission charge be collected from actors and ifiectors placed by the company. Formerly all contracts with tal•»t and writers employed on B-S-H ramatic programs were handled '.7 Air Features Inc., but the ;ieer mass of details involved in eeping track of the large number ' actors, notifying them of audifOns, rehearsals and broadcasts, eeping records and the like, made necessary to form the new oranization, according to James E. BUter, president of Air Features, uestioned as to whether the comission, which was not charged i^hen Air Features handled the 'ookings direct, would not constiJiite a double commission for those ^(ftists who have other managers, ^»uter stated that only a few of |iie actors used on the script shows l^ave agents, and that for those jniat do arrangements would be ♦■lade to eliminate any double pay'\ent. " Contract which Featured Artists ■'ervice offers to artists for appearances on programs handled by Air T'catures contains a clause in which ^'le artist waives all claims for Tompensation if the program is i-ancelled "for any reason beyond •ne control of coi-poration." This ■'. merely a necessary protection Erainst strikes and other events "npossible to predict, according to [|r. Sauter. Daytime Sales Up ''ONTINUED increase in use of ''aytime by national advertisei's is t'nown by figures for June revenue f NBC, which reports weekday evenue of $794,608, an increase of 7.29f over June of last year, .i'eekday daytime income for the vrst half of 1937 is $5,483,492, a «Dtal 79.2 'Tc ahead of the same "•eriod in 1936. Evening revenue ^r June is 20.3 *";'<: better than for "^he same month last year, and for he first six months NBC's evening .,acome has increased only 8.5rc. Bunte Bros, to Place "|5UNTE BROS., Chicago (candy) \vill start scheduling list of stations larrying spot announcements for }all campaign in mid-August. For)y-three stations were used in last N'ear's campaign. Fred A. Rob^'ins, Chicago, is the agency. ^ RADIO SrATIOH / REPHESENTAjiVES LOS ANCELES-SE^ATTLt^AN FRANI Clifford Joins KXBY HARRY A. CLIFFORD, since 1934 advertising manager of the Skelly Oil Co., has been appointed commercial manager of KXBY, Kansas City, effective July 12. Before joining the oil company he was for nine years associated with Re>Tiolds & "Fitzgerald, Chicago newspaper representatives. Mr. Clifford Bacher Resigns BILL BACHER, for two years CBS HoUyivood Hotel producer of F. Wallis Armstrong Co., Hollywood, resigned July 9, his duties being taken over temporarily by Ken Niles, assistant producer and announcer. His successor was to be named by Ward Wheelock, agency president, upon arrival in Hollywood from Philadelphia July 14. Bacher's severance from the agency was amicable inasmuch as he agreed to leave his entire production organization with the show until his successor was appointed. It is understood that Bacher may take over production of the Palmolive Shoiv and the Maxwell House Show Boat, for Benton & Bowles Inc., or establish a free lance production organization of his own in Hollywood. Big Names for Serials .A.IMING to have many of the leading dramatic and radio stars of the country heading the casts of it^ daytime serials originating in Chicago, Blackett Sample Hummert, Inc., Chicago, has signed Lillian Gish and Harold Vermilyea for The Couple Next Door beginning July 19. This program, originating at WGN, is sponsored by Procter & Gamble Co., Cincinnati, on Mutual. Other daytime B.S.H. shows originating in Chicago, which will probably have big names heading the casts shortly, include Betty & Bob (General Mills); The Romance of Helen Trent (Affiliated Products) ; Ma Perkins (Procter & Gamble). (U.E) THE MARK OF ACCURACY, SPEED AND INDEPENDENCE IN WORLD WIDE NEWS COVERAGE UNITED PRESS Radio Writing Technique LEWIS TITTERTON, manager of the NBC Script Division in New York, is analyzing the technique of writing a radio play in a series of three broadcasts of the National Farm & Home Hour, which begins July 15, and continues July 22 and 29, at 1:30 p. m. (EDST), over NBC-Blue. In each broadcast, a portion of a radio play is enacted by professional actors in NBC's studios, and Titterton comments on the structure of the play. The series is broadcast for the special benefit of 4-H Club members in 40 States who are competing in the National 4-H Social Progress program, which is sponsored by RCA, RCA Victor and NBC. One of the features of the contest calls for the writing of a short, simple radio play. Dr. Caldwell Adding 40 DR. W. B. CALDWELL Inc., Monticello, 111. (Syrup of Pepsin), is currently making up list of stations for its transcribed Monticello Party Line. Approximately 40 stations will be added Sept. 27 making the total number broadcasting the quarter-hour five-weekly serial close to 70. Stations already set include WIRE, WOOD, and the outlets of the Don Lee Network. Cramer-Krasselt Co., Milwaukee, is the agency. WASHINGTON, D. C. has an Annual Payroll of $360,000,000 Reach it with WOL Washington, D. C. WAV E LOSES 200,000,000 CHINESE LISTENERS! If you'll use only ^^'l^^'.^r^ ^ heard in ^^^^--^200 000,000 "extra potenChinese-youni get 200'0« ' tial l-teners"-^FREE! . • • B y^^^_^^^ ,Uh WAVE. We this fact don't broadcast m .^^g LouisviUe does sort of appeal ^^^^ ^^VE for the trading-area P-P e best of B. C! best home-town stuff^V^^^ National Representatives: FREE & PETERS, INC. BROADCASTING • Broadcast Advertising July 15, 1937 • Page 73