Broadcasting (July - Dec 1937)

Page scan 000187 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1937
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1937)
Leaf #:
000187
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

PROA^iSTING Sroadcast Adveilisingr . Vol. 13 • No. 3 WASHINGTON, D. C. AUGUST 1, 1937 S3.00 the Year $4.00 the Year Published Semi-Monthly, 25th issue (Yearbook Number) Published in February' Stn Somehow, it seems rather significant to us that the advertisers wlio sell the most goods most of the time, use WOR pretty consistently to supplement their national radio campaigns in Greater New York. They know that the only way to get a stranglehold on 17.3% of the nation's radio homes in WOR's ter Sritory, is to put on a different show at a different time in addition to their network program. The whole thing seems darn logical to us. And more and more advertisers whose major sales stem from this fair ground are deliriously supporting it. It's also quite interesting to add, that a WOR supplemental can be had at the lowest 50,000 -watt cost hereabouts. "Bag, Sir?" WOR